A simple and fun tool gives kids responsibility for their behavior and discipline.
As anyone involved in performance coaching can attest, no matter how successful one is, nothing is quite right if one’s home life is suffering.
Performance coaching is at its best when it addresses areas of home dynamics as well as career and relationships. Dave Thorpe, Chief Encourager at Path2Success offers an innovative and successful tool that has many Southern California families singing its praises. It’s called the Consequence Box and it involves the kids in their own behavior control and discipline.
“Many parents are recognizing they may not have all the tools necessary to handle the battles that are waged between them and their kids,” says Thorpe. “They are finally saying the obvious, ‘I need help! Show me the way to put harmony back into our home!’”
So just what is the magic tool that can show you how to change your life? Explains Thorpe, “The overview of the Consequence Box is this. Create a box that contains rules, consequences for breaking those rules, and ultimately punishments that have been agreed upon by the kids and parents in advance. When they act out, the box containing their own ideas for consequences are the ultimate judge.”
Why does that work? Thorpe continues, “Suddenly, the anger that is usually directed at the parents, is now displaced as the kids must deal with the box and what they’ve agreed to put in it. It not only has a settling affect on the kids, but they all seem to get a kick out of it. There really is nothing that can compare with the realization that what could have been more yelling and crying has now been replaced by laughing. Harmony in the home is the ultimate performance coaching.”
“When I came to Dave Thorpe for performance coaching it never occurred to me that he could make a difference at home too,” offers Mark Tanner. “But then when he asked me what life was like with my kids, he could see that it was a really painful part of my life and that it needed to be addressed. The odd thing is, I didn’t even know how bad it was or what it meant to me. Thanks to the Consequence Box and Dave’s performance coaching, life is completely different and there is harmony in my home.”
“When your life purpose is raising your kids like mine is, it’s hard to admit that there’s room to improve,” adds Shelly Smith. “But once I finally admitted that I don’t know everything, I turned to Dave for some performance coaching. He has helped to not only change my life around, but my kids too. We are vastly happier individuals and a happier family.”
You may visit http://www.path2success4me.com for more information.
Tuesday, September 28, 2010
Monday, September 20, 2010
Get Training on how to Remove your Biggest Obstacle to Success
Dave Thorpe, Path2success life coach says the sooner you get training, the sooner you can access your purpose in life, and reach your full potential.
Get training. Get aware. Get started. It’s a simple equation that could bring someone face to face with their most ardent obstacle—themselves—and help them achieve success. But most don’t know that the process is really just that simple, and they continue to fall back on tried and true excuses.
And it’s easy to verify. Just ask someone what keeps them from reaching their dreams. The excuses range from the economy, to being too busy, to not having enough education, to not being able to afford it, to it simply not being the right time, and the list goes on and on.
“But it’s you,” says Dave Thorpe, Path2Success life coach. “You may not want to think it’s you and that you are a victim of outside forces, but it’s you.”
Considering we’re stuck with ourselves, what do we do now? “Well it’s a good thing we’re stuck with ourselves, because we are magnificent!” continues Thorpe. “We just have the inability to answer a few key questions, such as who am I, what are my strengths, what is my purpose for life, and what is my true potential—without some help. And I’m here to do that. But make no mistake, once you get training and uncover all the hidden treasures inside you, there is no stopping you.”
What does it take to get training? “Well first of all,” adds Thorpe, “it isn’t nearly as scary as people think. It’s actually quite fun and enjoyable. And I certainly don’t tell our clients anything about them, it’s all designed so that we watch the unveiling of you together. After you get training, you get aware of who you are and what your potential is, and then you can get started living the life you were meant to live.”
Get training. Get aware. Get started. It’s a simple equation that could bring someone face to face with their most ardent obstacle—themselves—and help them achieve success. But most don’t know that the process is really just that simple, and they continue to fall back on tried and true excuses.
And it’s easy to verify. Just ask someone what keeps them from reaching their dreams. The excuses range from the economy, to being too busy, to not having enough education, to not being able to afford it, to it simply not being the right time, and the list goes on and on.
“But it’s you,” says Dave Thorpe, Path2Success life coach. “You may not want to think it’s you and that you are a victim of outside forces, but it’s you.”
Considering we’re stuck with ourselves, what do we do now? “Well it’s a good thing we’re stuck with ourselves, because we are magnificent!” continues Thorpe. “We just have the inability to answer a few key questions, such as who am I, what are my strengths, what is my purpose for life, and what is my true potential—without some help. And I’m here to do that. But make no mistake, once you get training and uncover all the hidden treasures inside you, there is no stopping you.”
What does it take to get training? “Well first of all,” adds Thorpe, “it isn’t nearly as scary as people think. It’s actually quite fun and enjoyable. And I certainly don’t tell our clients anything about them, it’s all designed so that we watch the unveiling of you together. After you get training, you get aware of who you are and what your potential is, and then you can get started living the life you were meant to live.”
Sunday, August 29, 2010
I Need Help. Three Words that can Ignite the Beginning to a Successful Future
It’s just three simple words. I need help. They shouldn’t be difficult to say.
But we Americans are a funny bunch.
Americans, bent on self-reliance and pulling up one’s self by the bootstraps, have a terrible time saying to themselves or anyone else, “I need help.” To most, it feels like giving in. It feels un-American. It is the mark of weakness.
“To the contrary,” says Dave Thorpe, Chief Encourager at Path2Success4me, a San Diego company that provides performance coaching. “Saying ‘I need help’ requires a strength that can lead one along a path to great success. You just have to find the courage to say it, mean it, and act upon it.”
Continues Thorpe, “Look at how many smart, capable people are stuck in a dead-end job, have no career path to speak of, are suffering in a bad relationship, or live in a tumultuous household with out-of-control kids. There’s help out there for them, but they just can’t get themselves to say ‘I need help, even though all my efforts haven’t worked and I find I can’t do this alone.’”
Isn’t that a lot to ask? “Yes, it can be. But it can lead to such incredible breakthroughs,” adds Thorpe. “Let’s put it this way, nobody who has said, ‘I need help’ has ever regretted it. By contrast, everyone who has gotten to the end of their life and finally realized that they didn’t have all the answers — regrets not asking for a little help. Because it’s certainly out there to be had.”
That’s where Dave Thorpe and Path2Success4me comes in. Thorpe takes people on an innovative self-exploration and discovery that, along the way, uncovers who a person is, what their strengths are, and uncovers their purpose in life. All from saying, “I need help.”
“Well, let’s just say everything stems from there. An inability to say “I need help” is the Mount Everest standing in the way of where you want to go. And it takes a very strong person to move Mount Everest.”
If you’re ready to unleash your potential, contact Dave Thorpe at 760-415-7911, and say “I need help, show me the way to know how to change my life.” You may also visit their website, www.path2success4me.com.
But we Americans are a funny bunch.
Americans, bent on self-reliance and pulling up one’s self by the bootstraps, have a terrible time saying to themselves or anyone else, “I need help.” To most, it feels like giving in. It feels un-American. It is the mark of weakness.
“To the contrary,” says Dave Thorpe, Chief Encourager at Path2Success4me, a San Diego company that provides performance coaching. “Saying ‘I need help’ requires a strength that can lead one along a path to great success. You just have to find the courage to say it, mean it, and act upon it.”
Continues Thorpe, “Look at how many smart, capable people are stuck in a dead-end job, have no career path to speak of, are suffering in a bad relationship, or live in a tumultuous household with out-of-control kids. There’s help out there for them, but they just can’t get themselves to say ‘I need help, even though all my efforts haven’t worked and I find I can’t do this alone.’”
Isn’t that a lot to ask? “Yes, it can be. But it can lead to such incredible breakthroughs,” adds Thorpe. “Let’s put it this way, nobody who has said, ‘I need help’ has ever regretted it. By contrast, everyone who has gotten to the end of their life and finally realized that they didn’t have all the answers — regrets not asking for a little help. Because it’s certainly out there to be had.”
That’s where Dave Thorpe and Path2Success4me comes in. Thorpe takes people on an innovative self-exploration and discovery that, along the way, uncovers who a person is, what their strengths are, and uncovers their purpose in life. All from saying, “I need help.”
“Well, let’s just say everything stems from there. An inability to say “I need help” is the Mount Everest standing in the way of where you want to go. And it takes a very strong person to move Mount Everest.”
If you’re ready to unleash your potential, contact Dave Thorpe at 760-415-7911, and say “I need help, show me the way to know how to change my life.” You may also visit their website, www.path2success4me.com.
Thursday, August 19, 2010
Who am I? What is my Purpose? A Life Coach Says Someone does Indeed Have the Answers, and it is You.
There are very few people who haven’t asked the perennial questions, Who am I? What am I doing here? What is the purpose for life? What is my calling? Life coach Dave Thorpe says that individuals need not look too far, as the answers are within them!
Explains Dave Thorpe, “Most people are convinced that the answers will come from an external source…that someone is going to tell it to them. I believe that the correct responses are right here within us, just waiting to be communicated.”
But if we have the answers to Who am I and others, why don’t we know them? “Ah, therein lays the problem and the need for someone like me. All of our loves and abilities and passions and talents are within us, but along our life’s journey comes a litany of things to cover them up, not unlike Egyptian treasures that sink lower and lower beneath the sands of time. To get to the treasures inside of you, a certain amount of excavation will have to occur.”
And so what are the covers to Who am I? “The list is long,” offers Thorpe. “Everything from our self-imposed fears, to cues from our culture, to injuries we’ve sustained from our well-meaning but often ill-equipped parents, they pile on and begin to make it so all of the treasures within us have a terrible time being accessed.”
And that’s where you come in? “Yes, I can help you uncover what’s beneath, so that you can communicate you, to you. And that’s really the beauty of our course and coaching. I am not some wise man claiming to have the answers to your life. I am not a guru. I am not a sage. I simply help you get training on how to remove the barriers in your life, so light can break in and reveal the answers to the questions you’ve been asking for so long. Who am I? We’ll get you to answer that.”
But let’s say someone does get the answer to Who am I? Now what? “Now life can begin to fall in place. Now the road map before you is vastly different than when you were still asking, Who am I and not getting any answers. Life will look very, very different, and what you must do to grab as much joy out of life will suddenly feel tangible and doable. It’s a remarkable process, and wonderful to witness. Most people think my life sucks. However, with the right life training, it does not!”
Explains Dave Thorpe, “Most people are convinced that the answers will come from an external source…that someone is going to tell it to them. I believe that the correct responses are right here within us, just waiting to be communicated.”
But if we have the answers to Who am I and others, why don’t we know them? “Ah, therein lays the problem and the need for someone like me. All of our loves and abilities and passions and talents are within us, but along our life’s journey comes a litany of things to cover them up, not unlike Egyptian treasures that sink lower and lower beneath the sands of time. To get to the treasures inside of you, a certain amount of excavation will have to occur.”
And so what are the covers to Who am I? “The list is long,” offers Thorpe. “Everything from our self-imposed fears, to cues from our culture, to injuries we’ve sustained from our well-meaning but often ill-equipped parents, they pile on and begin to make it so all of the treasures within us have a terrible time being accessed.”
And that’s where you come in? “Yes, I can help you uncover what’s beneath, so that you can communicate you, to you. And that’s really the beauty of our course and coaching. I am not some wise man claiming to have the answers to your life. I am not a guru. I am not a sage. I simply help you get training on how to remove the barriers in your life, so light can break in and reveal the answers to the questions you’ve been asking for so long. Who am I? We’ll get you to answer that.”
But let’s say someone does get the answer to Who am I? Now what? “Now life can begin to fall in place. Now the road map before you is vastly different than when you were still asking, Who am I and not getting any answers. Life will look very, very different, and what you must do to grab as much joy out of life will suddenly feel tangible and doable. It’s a remarkable process, and wonderful to witness. Most people think my life sucks. However, with the right life training, it does not!”
Saturday, July 31, 2010
Friday, July 9, 2010
Sunday, July 4, 2010
Back in the good ol’ days of the web (circa 2004), it was so easy for businesses to market via the internet; all that was necessary was a functional website. But the advent of social media has made a dramatic impact with online marketing— and in a good way. Social media is, for the most part, free, saving many marketing dollars. But just because it is free, doesn’t make it easy or cost-free, if your time is valuable. So before you jump into the social media frenzy, do your research and discover where your time and resources are best spent. A little research on the front end will save you a lot on the back end.
Use the Freebies
1. Use the free sites. Free, online networking services like Facebook, Twitter and LinkedIn are great marketing vehicles to post significant news, offers, promotions, and events for your business. For example, a seafood restaurant can promote $1 oysters and ½ price margaritas to loyal Twitter followers and Facebook fans.
Measure results, focus your efforts
2. Track your social media program. See which of the free social media sites are delivering results worthy of your continued efforts and focus; abandon those not measuring up to your goals.
Search Engine Optimization — It really does matter
3. Social media can also improve rankings on Google and other major search engines by building inbound links to content on your website. Learn how to optimize your website to improve how your website ranking, or hire a SEO (Search Engine Optimization) professional to do the job for you. Be sure they know how to integrate social media into your SEO program. Many times you can learn some great tips by seeing what your competition is doing and what’s working for them. Google your competition — if they appear on the search engine before you do, check out their site and compare what they are doing and you’re not.
Customers are greedy – Give them what they want
4. Customers are self-centered; they want to know: ‘what’s in it for me?’ Use social media to give customers expert advice, great links, and share valuable information. Don’t hype your business; instead create a dialogue by connecting with the customer. If you have something interesting to say, say it. Create a blog, webinar, or YouTube video to share what you know with your clients and potential clients.
Blogging is bragging!
5. Blogging helps customers find you. Comments on blogs don’t necessarily happen overnight, but your information will come up in an online search which potential clients will read, then click on to check out your website. Twittering and micro-blogging are popular now, but whichever you decide, do it regularly. Consistency wins out over content every time. Post on a regular basis; you may not necessarily get read, but your customers will see you’re out there and are current. And when they need you, you’ll be top of mind as someone to call.
If you want to learn how to use an Automated Social Media Broadcasting Service, go to www.WorldClassID.com.
Use the Freebies
1. Use the free sites. Free, online networking services like Facebook, Twitter and LinkedIn are great marketing vehicles to post significant news, offers, promotions, and events for your business. For example, a seafood restaurant can promote $1 oysters and ½ price margaritas to loyal Twitter followers and Facebook fans.
Measure results, focus your efforts
2. Track your social media program. See which of the free social media sites are delivering results worthy of your continued efforts and focus; abandon those not measuring up to your goals.
Search Engine Optimization — It really does matter
3. Social media can also improve rankings on Google and other major search engines by building inbound links to content on your website. Learn how to optimize your website to improve how your website ranking, or hire a SEO (Search Engine Optimization) professional to do the job for you. Be sure they know how to integrate social media into your SEO program. Many times you can learn some great tips by seeing what your competition is doing and what’s working for them. Google your competition — if they appear on the search engine before you do, check out their site and compare what they are doing and you’re not.
Customers are greedy – Give them what they want
4. Customers are self-centered; they want to know: ‘what’s in it for me?’ Use social media to give customers expert advice, great links, and share valuable information. Don’t hype your business; instead create a dialogue by connecting with the customer. If you have something interesting to say, say it. Create a blog, webinar, or YouTube video to share what you know with your clients and potential clients.
Blogging is bragging!
5. Blogging helps customers find you. Comments on blogs don’t necessarily happen overnight, but your information will come up in an online search which potential clients will read, then click on to check out your website. Twittering and micro-blogging are popular now, but whichever you decide, do it regularly. Consistency wins out over content every time. Post on a regular basis; you may not necessarily get read, but your customers will see you’re out there and are current. And when they need you, you’ll be top of mind as someone to call.
If you want to learn how to use an Automated Social Media Broadcasting Service, go to www.WorldClassID.com.
Thursday, June 24, 2010
Path to Success is a program that provides a new way to life coach, in fact, to coach life for you. You might say, “I need help, I need life purpose.†It is a coaching life program for those who don’t know who to ask to ‘show me the way; hey, what is purpose for me?’ Can there be a life training for me? If there is, I need to get training for a life of purpose, you know…purpose in life. P2S not only answers these questions, but provides a program of leadership coaching. If you say, “my life sucks†and “what is the purpose of life†and need to find your life purpose, then a good dose of performance coaching might be just the thing for you through P2S4me. We will step up to the plate in your ballgame of sucky life, to answer your question of show me the way to live through this awesome life coach training for purpose for life and how to change your life. We will help you in your quest to know who am I and who I am through life training, that you will get training because you say: "my life sucks.†In fact, your life DOES suck. You know it, we know it, even your mother knows it. So come check us out at www.P2S4me.com We can help you. No one else can.
Friday, June 18, 2010
Journal of Psychology and Christianity
2009, Vol. 28, No. 1, 71-77
Copyright 2009 Christian Association for Psychological Studies
ISSN 0733-4273
71
Johnson, 2005; Tan, 2007) has argued persuasively
for the use and integration of CBT within Christian
contexts and practice, as well as for the development
and promotion within the church of the special
servant heart and effective helping spirit (Tan,
2006)—a spirit that could be seen as foundational
to the philosophy and practice of MI.
Finally, the so-called “3rd Wave†of CBT (e.g.,
Hayes, 2004; Linehan, 1993) has, in fact, incorporated
profound spiritual concepts as well as therapeutic
methods within CBT—a combination that
would seem to fit well into the goals and orientation
of Christian therapy and ministries. However,
MI—as a separate and distinct style from both traditional
(2nd wave) and 3rd Wave CBT—may
hold even greater promise for Christian therapy
and church ministry. Other conceptualizations of
integration of psychology, therapy methods and
Christian faith and spirituality have been discussed
elsewhere (e.g., McMinn & Campbell,
2007; Stevenson, Eck, & Hill, 2007) and will not
be addressed in this article. The present article
represents one of the first, if not the first, to focus
on the integration of MI with Christian therapy,
Christian spirituality and, by extension, Christian
church ministry.
The ‘Spirit’ in Motivational Interviewing
Motivational interviewing has been defined, as
well as described at least in part in spiritual terms
—although falling short of what might be considered
Christian-based spirituality. Miller & Rollnick
(2002) state that the spirit of MI can be considered
as resting on three factors, including collaboration,
evocation, and autonomy. In MI the counselor
and the client collaborate with each other in
a spirit of love and equality, in which a partnerlike
relationship is established. The counselor
does exploration rather than exhortation, supporting
the client rather than persuading or arguing
with the client. In the sense of evocation, it is
believed that resources and motivation of change
reside within the client. By drawing on a client’s
own perceptions, goals, and values, normal
ambivalence about changing or not is addressed,
while intrinsic motivation for change is tapped
and enhanced. Motivation is not imparted or
installed but elicited and evoked from within the
person and his or her mind and spirit. Out of the
spirit of autonomy the client is encouraged to
Motivational Interviewing: Applications to
Christian Therapy and Church Ministry
John E. Martin and Eunhyang Priscilla Sihn
Graduate School of Psychology
Fuller Theological Seminary
Helping people change may be considered the
primary goal not only of Christian psychology
practice, but also of Christian ministries as well.
Motivational interviewing (MI) (Miller & Rollnick,
1991, 2002) is an increasingly empirically supported
approach to motivating and helping people
change (Hettema, Steele, & Miller, 2005), for
the treatment of psychological disorders
(Arkowitz, Westra, Miller, & Rollnick, 2008), and
health risk prevention and intervention (Rollnick,
Miller & Butler, 2008). Because of MI’s usefulness
in facilitating behavior change across a variety of
problem and population areas, and due to its
incorporation of what appear to be biblicallysound
spiritual concepts and approaches, it may
be particularly suitable for application to Christian
therapy and church ministry as a whole.
Spiritual integration: From BT to CBT to MI
Approximately 25 years ago, in collaboration
with W.R. Miller, I (jm) put together and chaired
a symposium at the national convention of the
Association for Advancement of Behavior Therapy
(AABT; now: Association for Behavioral and
Cognitive Therapies, ABCT) on integrating behavioral
and spiritual approaches to change (Martin,
1984). This groundbreaking (for behavior therapists,
that is) symposium was followed by an
edited book based on its individual papers and
discussion (Miller & Martin, 1988). While behavioral
and cognitive behavioral therapy (CBT)
approaches to helping people change have been
promoted for Christian therapists and pastors for
some time (Miller & Jackson, 1996), they have
also been critiqued from a Christian perspective
(Jones & Buttman, 1991). Conversely, Tan (Tan &
RESEARCH INTO PRACTICE
The authors wish to express their appreciation to Siang-
Yang Tan, Ph.D. and Scott Walters, Ph.D. for their reading
of a previous version of the manuscript and their
helpful editorial comments and suggestions. Please
address correspondence to: John E. Martin, Ph.D., Professor
of Psychology, Graduate School of Psychology,
Fuller Theological Seminary, 180 North Oakland Ave,
Pasadena, CA 91101. (jmartin@fuller.edu).
take responsibility for making choices and
changes. Thus, change arises within the person
rather than from extrinsic motivators. The counselor
affirms the right and capacity of the client
for self-direction and facilitates informed choices.
The Spirit of MI in Christian Ministry
While MI has a strong relationship to spirituality
in general, it would appear to reflect at least in
some respects a more specific association with
certain Christian spiritual concepts. For example,
Miller (2000) has noted the critical role of the
Christian concept of agape love in the change
process, as related to the active MI component of
expressed empathy (Miller & Rollnick, 2002). Similarly,
Yahne and Miller (1999) have discussed the
biblically consistent concept of “hope†in relation
to motivation and change.
Miller (2000) has reviewed the effects of motivational
interviewing and compared them with
behavioral self-control training and Christian spirituality.
He noted that even one brief session of
motivational interviewing could bring about significantly
positive outcomes. He concluded that it
was a deeper form of empathy, or agape, of the
therapist which triggered the change in clients.
This form of ‘motivational agape love’ is well
illustrated in the apostle Paul’s classic love letter
to the Corinthians in 1 Cor 13.
Finally, Miller and C’de Baca (2001) have also
shown the parallel between sudden, profound life
change in individuals and what has been
described as spiritual and religious motivational
epiphanies and processes in their lives. Yet, MI
has not been specifically addressed or empirically
tested as a Christian approach to therapy, personal
change or in application to Christian ministries
beyond Miller and Jackson’s Practical Psychology
for Pastors (1996).
Research on Motivational Interviewing and
Christianity/Ministry
But what does the literature say? To determine
if there are any studies or writings on MI and
Christian therapy and church ministries, studies
on MI were searched through the PsycINFO
database. A total of 760 articles on MI were
found. Yet, when the search combined “motivational
interviewing†with key words such as Christianity,
ministry, and spirituality, only 4 citations
could be found.
In the most recent study, Miller, Forcehimes,
O’Leary, and LaNoue (2008) evaluated the additive
efficacy of spiritual guidance for addiction
treatment. A specific form of manualized spiritual
counseling was designed and integrated with MI.
It was discovered that there were relatively small
changes in spirituality and that there was a correlation
between the number of spiritual guidance
sessions and a differential gain in percent days
abstinent from opiates. Nevertheless, in both studies,
negative overall results question the efficacy
of attempting to manualize and accelerate spiritual
processes and enlist important changes in addictive
behavior.
The Christian church setting has also been used
in which MI was employed as at least part of the
intervention. In a series of studies in African-American
church settings, Resnicow et al. (2002, 2005)
employed MI to promote healthy nutrition and
physical activity, although it was not directly about
MI and Christianity per se. They reported the clear
additive effect of the MI in modifying dietary
habits, while the effect of MI on physical activity
did not seem so clear (Resnicow et al., 2005).
Two other articles are relevant in addressing
the spirit and approach of MI and Christianity.
Walters and Delaney (2001) point out that therapist
factors suggestive of motivational interviewing
characteristics are very powerful in bringing
about client change. For example, ‘accurate
empathy’ may be redefined in spiritual terms as
possibly agape (Miller, 2000). When exhibited by
therapists, this agape-type empathy can make a
significant difference in client progress, and problem
behavior outcomes, especially in terms of
spiritual development. Even the core values in
their life changed after such deeply spiritual, positive
experiences with the therapist (Walters &
Delaney, 2001).
Finally, Yahne and Miller (1999) have pointed
out the importance of evoking another key spiritual
experience, hope, from clients in the course of
psychotherapy. According to them, “Evoking hope
has to do with helping clients discover that there
is more to them than they currently realizeâ€
(Yahne & Miller, 1999, p. 226). Here meet the spirit
of MI (evocation) and the biblical virtue (hope)
together. This task is not about installing hope but
about “evoking it, calling it from the client’s own
rich resources†(Yahne & Miller, 1999, p. 229).
Interestingly, no studies or articles were found
discussing or directly relating MI to Christianity,
Christian ministries or even pastoral counseling.
We hope in this article, therefore, to address this
potentially important and useful application to
Christian life and purposes of one of the more
empirically supported, effective methods of brief
intervention.
72 RESEARCH INTO PRACTICE
Motivational Interviewing
MI is a brief counseling approach to motivating
and helping people change. It has been
defined as a person-centered, directive
approach to enhancing one’s internal motivation
through addressing, processing and resolving
ambivalence about whether, how and when to
change (Miller & Rollnick, 2002). Its primary
principles for helping others be motivated and
committed to changing consist of four core components:
(1) expressing empathy for the individual
(through active listening and accurate
reflections); (2) developing discrepancy for the
status quo (not changing); (3) rolling with resistance
to change (not arguing for change or pressuring
the person in any way); and (4)
supporting/ affirming self-efficacy, or the sense
that the individual could indeed change if/when
he or she decided to.
The communication style and process of MI rest
on the foundations of Rogerian client-centered
therapy, while incorporating directive motivational
communication strategies. As a part of that
basic process, the MI practitioner is taught to
keep his or her “oars†rowing gently, and
throughout the process and methods of MI, in the
waters of change, so to speak. These common
OARS include: (a) asking mainly Open-ended
questions (“tell me about …†“what else?â€) to give
wide latitude and respect for what the client has
to say and think; (b) giving personal Affirmations
or “blessings†that express valuing and worth of
the individual, and understanding and accepting;
and (c) gently guiding the person through the differential
and strategic use of regular and accurate
empathic Reflections, and (d) reflective Summaries.
A type of motivational empowerment is
created when the person hears back what he or
she is saying about him or herself and/or a problem
area of their life—listening to one’s own
‘story’ as told by another using his or her words
in a strategic fashion.
In general, up to three-quarters of the motivational
counselor’s time may be devoted to building
motivation for change. This is termed Phase I.
Next, Phase II consists of strengthening commitment
for change and maintenance of change, following
the decision to change. Bridging the
critical gap between the two phases of effective
motivation for change is the transitional phase.
The Big Book of Alcoholics Anonymous calls this
a “turning point.†In the Christian world, this has
been described as coming to repentance—turning
about and going in the opposite direction.
In MI, counselors are specially trained to discern
when the individual is ready for commitment
for change, at a decision point in his or her life.
Readiness for transition to Phase II is observed
when the counselor/interviewer sees that the
signs of resistance to change (e.g. arguing, withdrawing,
disagreeing, avoiding change talk) are
no longer present, or greatly reduced, and at the
same time that signs of readiness for change are
more apparent (e.g. asking questions about
change, spontaneous talk about changing, nonverbal
resolve/quietness, etc.). At this point—
which may even be in the first session with the
individual—a directed summary is conducted by
the counselor of the interaction, in the client’s or
person’s words, and stressing reasons for change.
Building motivation for change of Phase I, and
the consolidating motivational summary, is followed
immediately by the key question. This critical
question nudges the person gently in the
direction of making a decision for and possible
commitment to change. Some possible alternative
key questions include: “So what now? Given what
we have talked about, what do you think you need
to do now? Where does this leave you? What’s the
next step for you? What if anything do you think
you’d like to do now?†and so on.
Once the individual indicates interest or willingness
in doing something or changing, then a
problem-solving strategy and change plan can be
invoked, negotiated and activated as appropriate
and desired.
Importantly, the motivational interviewer does
not address or talk about change, or need for
change, until signs of readiness for change are
clearly observed, and resistance against change
are no longer apparent. Otherwise, individuals
will likely increase their resistance to any and all
efforts to talk about the need for change and how
change needs to happen—e.g. giving them scripture
of what is wrong with them and how they
are commanded to change. In contrast, MI has
been described as a ‘way of being with’ a person,
using ‘gentle guidance’ but never pressure, shame
or threats (Miller & Rollnick, 2002)—the latter
which can often backfire into more entrenched
resistance against change.
MI Methods and Exercises
A brief listing of some of the specific methods
and exercises of MI includes: 1) Developing Discrepancy
and Eliciting Change Talk: 2) Rolling
with Resistance; and 3) Supporting Self-Efficacy.
The following section provides a basic, albeit
RESEARCH INTO PRACTICE 73
incomplete, discussion and some illustration of
how the MI style might be employed:
1. Developing discrepancy/eliciting change
talk. We know that people consider changing
when the reasons for change outweigh the reasons
for staying the same. This may occur particularly
when a person begins talking about why and
how he might and should change. The counselor
or pastor might select several approaches that
could help nudge or gently guide the individual in
a direction away from being “stuck†in an ambivalent
state, including the decisional balance. A
briefer way to tip the balance toward change,
heighten discrepancy and possibly elicit change
talk, is the good things/not so good things about
not changing question (emphasizing the latter, to
tip the balance toward change).
Another very useful strategy, with special application
in Christian therapy, is the values clarification
exercise. Here the client or individual is
asked to come up with and order his or her top 5
or 10 personal core values (e.g., family, church,
health, loving God, job success, etc.), or to select
from a values card-sort (see htttp://casaa.unm.edu
for a free download of the values card-sort). The
individual is then asked to assess whether a certain
problem or change possibility area, such as
drinking or marital conflict, either enhances or
potentially harms that life value. Discussion of
these results may then help to build further discrepancy
for remaining with the status quo, as
well as for eliciting talk about change. Particularly
useful in the Christian or spiritual context, is to
add a second core value list of God’s values for
the person or couple, for further and perhaps
more potent motivational contrast and comparison
(S.Walters, personal communication, 2000).
We also know that many individuals first imagine
or envision what change would look and feel
like before they might experiment with action and
change. One way to prompt this ‘motivational
envisioning’ is to ask the hypothetical questions
of: “What if you were to decide to make this
change. What would your life look like in say, a
year or 5 years? What would be the best case scenario?
What would be the worst case scenario if
you decided not to change?
2. Rolling with Resistance. In every communication
opportunity there is resistance. Sometimes
referred to as “denial,†in which the person
rejects or argues with efforts to change her mind
about a thing, we now believe that this is merely
normal resistance to pressure to change thinking
and/or behavior. There are several motivationally
consistent approaches to dealing indirectly with
resistance, including emphasizing personal freedom
and choice (“only you can decide whether to
do anything about thisâ€) and affirming the individual’s
personal autonomy and freedom to
choose. Other methods of dealing with resistance
include reframing the issue in less problematic
ways. Shifting focus, or changing the subject, is an
additional way of meeting resistance. When the
interaction has reached a resistant “dead-end,â€
one of the best ways to get back on track without
offending the individual with an abrupt change of
subject is to summarize what he or she is saying.
This is followed immediately by an open-ended
question, shifting focus to a more relevant topic
(e.g. “so you feel this and that … about … Now,
would it be OK if you told me more about...?â€).
Two intriguing approaches to meeting resistance,
which would not be considered MI per se,
may otherwise be useful when meeting higher
levels of resistance. These somewhat paradoxical
exercises would seem almost counterintuitive, and
do not come without risk. First, is to argue
against change in some way (e.g., “maybe this is
something that you will never do, or is not really
worth doingâ€) to invite, in a way, the person to
resist the push away and come back in the opposite
direction, toward the counselor (e.g., “I don’t
know. Maybe it could be worth doing some
time…â€). It’s like giving the person a sort of a
gentle nudge away from the positive change
direction to tempt him to push back in your direction,
the direction of desirable change.
Second, the reverse debate exercise is a motivational
challenge procedure that can elicit change
talk while addressing higher levels of resistance.
In this exercise, the counselor or pastor also
‘takes the negative’ or argues for not changing.
But in this case the individual is asked to participate
in a debate or ‘argument’—that is, arguing
for change, while the counselor or pastor (who
has already discussed the individual’s resistances
and reasons for not changing the problem behavior
or lifestyle choices) argues against change.
This role play can be used in a one-to-one counseling
session, or in a group setting, where it can
be an especially lively and even fun exercise. The
counselor makes a strong case and encourages
the client to make an equally strong case for the
opposite. Either with an individual or group (see
Walters, Ogle & Martin, 2002, for a discussion of
MI in group settings), the motivational interviewer
hopes to evoke positive change talk from the perspective
and words of those to be influenced for
74 RESEARCH INTO PRACTICE
change. The point is: It’s hard to argue against
yourself, and even more difficult to have resistance
against what you say.
3. Supporting/Enhancing Self-Efficacy. Helping
the person to believe that change is possible, if
not that he or she can change upon deciding to, is
a critical phase in the process of MI. This sense of
self-efficacy, or ability to do something successfully,
is key to whether any attempt will be made.
There are several MI approaches that can enhance
a person’s self-efficacy about change, but perhaps
one of the best brief strategies is that of importance/
confidence ratings.
The importance/confidence rating may be an
especially useful exercise when time is more limited,
to bolster personal self-efficacy as well as to
produce change talk and personal change
empowerment. Individuals are asked to rate the
importance of and then their confidence in changing
on a 1 to 10 scale. This is followed by asking
the individual for positive reasons for why a particular
area of change is important and then why
he or she could be confident in making the
change after deciding (including reflections and
summaries of the responses). Finally, to determine
what help might be needed, any rating less
than 7 would be followed by the question: “What
would it take to be a 7 or an 8 (avoiding the ‘perfect
10’)/what would have to happen to have it
reach a 7 or 8?
Transition from Building Motivation
to Action Commitment
The motivational interviewer can transition to
Phase II with a summary and key question once
he or she sees that the individual shows signs of
readiness for change, little or no signs of resistance
to change, and/or spontaneous change and
commitment talk.
Change Plan. At this point a change plan may
be informally discussed, or more formally negotiated
and developed. In this step, reasons for
changing are reviewed and discussed once
again, the specific change desired is defined,
along with a detailing of the barriers to avoid
and resources to employ in the planned change
process. Also included should be when the plan
will start and what is the time-line for evaluating
results. Thus, the change plan can either be an
unwritten and gradual process engaged by the
individual with gentle guidance from the MI
practitioner, or formally written, like a contract,
with copies going to the individual and the interviewer/
counselor.
MI and Jesus
While Jesus used many contrasting methods of
communicating with and motivating people in the
gospels, one example suggestive of motivational
interviewing is his conversation with the Samaritan
woman (John 4: 1-26). It is not hard to see
that Jesus showed deep, loving acceptance and
empathy for this woman throughout their conversation.
His attitude was respectful and non-judgmental
even when he was talking about her
previous husbands. This experience of acceptance
(agape love) empowered her to engage more
with him and to see herself. Then, Jesus developed
discrepancy by noting the high values in
her life—ancestor Jacob, worshipping the one
true God, a well of continuous life-giving water,
and eternal life—and then changed the topic to
her husband(s)—her shameful reality and problem.
She was gently influenced to see for herself
the discrepancy between her life predicament and
her core values and goals. Yet, she was ambivalent
about change, and probably believed she
could not change even if she wanted to. That
seemed to be why she changed the topic into the
place of worship. Jesus did not argue with her.
Instead, he rolled with her resistance or defensiveness.
He maintained a respectful attitude
toward her; he invited her to see the new perspective
of life, not imposing or forcing his higher
perspective. He supported her self-efficacy and
enhanced her confidence in her own capability to
cope with her problems and to make a commitment
to change. He eventually encouraged her to
turn to him as the Messiah or Savior.
Do No Harm: Non-Motivational
Communication Habits, Snares and Traps
Finally, a critical part of training in MI is learning
what not to do, how not to motivate for
change. Miller and Rollnick (2002) and MI training
overall address a number of potentially problematic
communication patterns and habits – that
may have been modeled and taught in a variety
of educational and training institutions, including
the church. What MI is not is also important to
keep in mind. Regrettably, and somewhat problematically,
MI has been falsely conceptualized,
attributed to or practiced, as merely a form of
the transtheoretical stages of change model, CBT,
or even “a way of tricking people into doing
what you want them to do!†(Miller & Rollnick,
in press).
Many, if not most, MI trainers such as myself
(jm) spend considerable time addressing a
RESEARCH INTO PRACTICE 75
number of these potentially ineffective and
often counterproductive communication styles.
Before ‘training in’ those more empirically supported
motivational styles and strategies consistent
with MI, it is important to attempt to bring
to awareness, and begin to ‘train out’ as many
communication barriers and roadblocks, traps
and snares as possible. These non- or countermotivational
communication patterns could be
apparent in counselors and ministry workers
who may be unaware of them and therefore
unconsciously and habitually practice. These
barriers to motivation can include arguing prematurely
or too forcefully for change, excessive
questioning of or warning the client, or talking
down to the individual from a position as an
expert or authority. All of these motivational
‘errors’ can evoke an opposite, reciprocal reactance
effect in the person who feels pushed
and is quite naturally resisting the experience of
being pressured into change. Ironically, these
understandable, and well-meaning efforts to
help a person change may actually push the
individual away from the very direction desired
or which might be best for him or her. The
reader is referred to Miller and Rollnick (2002)
for a more complete discussion of those basic
communication styles opposing as well as associated
with motivation.
MI in Christian Ministry:
Some Concluding Thoughts
In all forms and practices of Christian ministry,
effective communication and motivation
are crucial. As such, might MI play a potentially
important role in the training and effective practice
of pastoral counseling, Christian ministry
and discipleship, as well as in training others in
adhering to the various spiritual disciplines (e.g.,
Foster, 1978)? Further, could Bible study and
even evangelism training approaches, as well as
preaching/teaching and prayer methods, benefit
from MI training and practice? This remains to
be seen, and perhaps evaluated systematically in
the future.
Nevertheless, the MI approach and method
might be of real value in enhancing the effectiveness
of Christian therapy as well as specific
church ministries—limited only by the level of
training and expertise of the practitioner. Indeed,
doing more good, or at least less harm, depends
on more than one’s heartfelt, positive motive, or
sheer determination to help.
MI may be an extremely helpful approach to
helping people to come out of their spiritual and
lifestyle ambivalence, to make a decision and
commitment to change direction, perhaps to seek
God and Truth. Competent and effective employment
of one of the most empirically supported
forms of brief communication styles may not only
be desirable but perhaps warranted considering
the ultimate, profound eternal significance of a
decision for Christ.
Another area of Christian ministry functioning
that may potentially benefit from MI approaches
and training is the mercy and helps ministries.
The MI communication style stimulates the practitioner
to engage others in highly empathic and
loving fashion, while also knowing how to deal
with normal human resistances in our therapeutic
and organizational environments. MI can provide
critically-timed, strategic guidance of the
most needy individuals into and through the
positive personal change process (e.g. not just
giving them a fish; but motivating them to learn
how to fish).
Finally, while it may be seen as an encroachment
of sorts into the ‘protected’ religious activities
of Christian teaching, preaching, exhortation
and even mutual prayer, MI may hold special
promise for the effective promotion of those functions
and goals as well. For example, I (jm) have
found myself using motivational reflections and
summaries, and even the key question, when I
pray for another while they are listening alongside.
I try to use not only reflections but also affirmations
and summaries, and may even include a
recognition of the individual’s readiness or relative
resistance to change, adding when possible a
key question.
It is believed that motivational interviewing
strategies discussed and illustrated in this article
could be effectively employed by a well-trained
Christian counselor, pastor or minister across a
variety of ministry responsibilities, settings and
problem areas. But training in MI to competence
levels takes time and hard work. We refer the
reader to the excellent text by Miller and Rollnick
(2002) for a thorough presentation of the style,
approach and methods of motivational interviewing,
to the recent book on MI in healthcare by
Rollnick, Miller and Butler (2008), and the very
informative and helpful resource website for MI
(http://ping.fm/XQOZC), which provides
information on the MI training video/DVD series,
as well as the schedule of training workshops
available around the world.
76 RESEARCH INTO PRACTICE
References
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(Eds.). (2008). Motivational interviewing in the treatment
of psychological disorders. New York: Guilford Press.
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Hayes, S. C. (2004). Acceptance and commitment
therapy and new behavior therapies: Mindfulness,
acceptance, and relationship. In S.C. Hayes, M.V. Follette,
& M.M. Linehan (Eds.), Mindfulness and acceptance:
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Hettema, J., Steele, J., & Miller, W. R. (2005). Motivational
interviewing. Annual Review of Clinical Psychology,
1, 91-111.
Jones, S., & Butman, R. (1991). Modern psychotherapies:
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Martin, J. E. (1984). Integrating spiritual and behavioral
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M.D. (2008). Spiritual direction in addiction treatment:
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Authors
John E. Martin, Ph.D. is Professor of Psychology at the
Graduate School of Psychology, Fuller Theological Seminary
in Pasadena, California, USA.
Eunhyang Priscilla Sihn, M.A., M.Div, is a graduate
student in the Ph.D. program in Clinical Psychology at
the Graduate School of Psychology, Fuller Theological
Seminary in Pasadena, California, USA.
RESEARCH INTO PRACTICE 77
2009, Vol. 28, No. 1, 71-77
Copyright 2009 Christian Association for Psychological Studies
ISSN 0733-4273
71
Johnson, 2005; Tan, 2007) has argued persuasively
for the use and integration of CBT within Christian
contexts and practice, as well as for the development
and promotion within the church of the special
servant heart and effective helping spirit (Tan,
2006)—a spirit that could be seen as foundational
to the philosophy and practice of MI.
Finally, the so-called “3rd Wave†of CBT (e.g.,
Hayes, 2004; Linehan, 1993) has, in fact, incorporated
profound spiritual concepts as well as therapeutic
methods within CBT—a combination that
would seem to fit well into the goals and orientation
of Christian therapy and ministries. However,
MI—as a separate and distinct style from both traditional
(2nd wave) and 3rd Wave CBT—may
hold even greater promise for Christian therapy
and church ministry. Other conceptualizations of
integration of psychology, therapy methods and
Christian faith and spirituality have been discussed
elsewhere (e.g., McMinn & Campbell,
2007; Stevenson, Eck, & Hill, 2007) and will not
be addressed in this article. The present article
represents one of the first, if not the first, to focus
on the integration of MI with Christian therapy,
Christian spirituality and, by extension, Christian
church ministry.
The ‘Spirit’ in Motivational Interviewing
Motivational interviewing has been defined, as
well as described at least in part in spiritual terms
—although falling short of what might be considered
Christian-based spirituality. Miller & Rollnick
(2002) state that the spirit of MI can be considered
as resting on three factors, including collaboration,
evocation, and autonomy. In MI the counselor
and the client collaborate with each other in
a spirit of love and equality, in which a partnerlike
relationship is established. The counselor
does exploration rather than exhortation, supporting
the client rather than persuading or arguing
with the client. In the sense of evocation, it is
believed that resources and motivation of change
reside within the client. By drawing on a client’s
own perceptions, goals, and values, normal
ambivalence about changing or not is addressed,
while intrinsic motivation for change is tapped
and enhanced. Motivation is not imparted or
installed but elicited and evoked from within the
person and his or her mind and spirit. Out of the
spirit of autonomy the client is encouraged to
Motivational Interviewing: Applications to
Christian Therapy and Church Ministry
John E. Martin and Eunhyang Priscilla Sihn
Graduate School of Psychology
Fuller Theological Seminary
Helping people change may be considered the
primary goal not only of Christian psychology
practice, but also of Christian ministries as well.
Motivational interviewing (MI) (Miller & Rollnick,
1991, 2002) is an increasingly empirically supported
approach to motivating and helping people
change (Hettema, Steele, & Miller, 2005), for
the treatment of psychological disorders
(Arkowitz, Westra, Miller, & Rollnick, 2008), and
health risk prevention and intervention (Rollnick,
Miller & Butler, 2008). Because of MI’s usefulness
in facilitating behavior change across a variety of
problem and population areas, and due to its
incorporation of what appear to be biblicallysound
spiritual concepts and approaches, it may
be particularly suitable for application to Christian
therapy and church ministry as a whole.
Spiritual integration: From BT to CBT to MI
Approximately 25 years ago, in collaboration
with W.R. Miller, I (jm) put together and chaired
a symposium at the national convention of the
Association for Advancement of Behavior Therapy
(AABT; now: Association for Behavioral and
Cognitive Therapies, ABCT) on integrating behavioral
and spiritual approaches to change (Martin,
1984). This groundbreaking (for behavior therapists,
that is) symposium was followed by an
edited book based on its individual papers and
discussion (Miller & Martin, 1988). While behavioral
and cognitive behavioral therapy (CBT)
approaches to helping people change have been
promoted for Christian therapists and pastors for
some time (Miller & Jackson, 1996), they have
also been critiqued from a Christian perspective
(Jones & Buttman, 1991). Conversely, Tan (Tan &
RESEARCH INTO PRACTICE
The authors wish to express their appreciation to Siang-
Yang Tan, Ph.D. and Scott Walters, Ph.D. for their reading
of a previous version of the manuscript and their
helpful editorial comments and suggestions. Please
address correspondence to: John E. Martin, Ph.D., Professor
of Psychology, Graduate School of Psychology,
Fuller Theological Seminary, 180 North Oakland Ave,
Pasadena, CA 91101. (jmartin@fuller.edu).
take responsibility for making choices and
changes. Thus, change arises within the person
rather than from extrinsic motivators. The counselor
affirms the right and capacity of the client
for self-direction and facilitates informed choices.
The Spirit of MI in Christian Ministry
While MI has a strong relationship to spirituality
in general, it would appear to reflect at least in
some respects a more specific association with
certain Christian spiritual concepts. For example,
Miller (2000) has noted the critical role of the
Christian concept of agape love in the change
process, as related to the active MI component of
expressed empathy (Miller & Rollnick, 2002). Similarly,
Yahne and Miller (1999) have discussed the
biblically consistent concept of “hope†in relation
to motivation and change.
Miller (2000) has reviewed the effects of motivational
interviewing and compared them with
behavioral self-control training and Christian spirituality.
He noted that even one brief session of
motivational interviewing could bring about significantly
positive outcomes. He concluded that it
was a deeper form of empathy, or agape, of the
therapist which triggered the change in clients.
This form of ‘motivational agape love’ is well
illustrated in the apostle Paul’s classic love letter
to the Corinthians in 1 Cor 13.
Finally, Miller and C’de Baca (2001) have also
shown the parallel between sudden, profound life
change in individuals and what has been
described as spiritual and religious motivational
epiphanies and processes in their lives. Yet, MI
has not been specifically addressed or empirically
tested as a Christian approach to therapy, personal
change or in application to Christian ministries
beyond Miller and Jackson’s Practical Psychology
for Pastors (1996).
Research on Motivational Interviewing and
Christianity/Ministry
But what does the literature say? To determine
if there are any studies or writings on MI and
Christian therapy and church ministries, studies
on MI were searched through the PsycINFO
database. A total of 760 articles on MI were
found. Yet, when the search combined “motivational
interviewing†with key words such as Christianity,
ministry, and spirituality, only 4 citations
could be found.
In the most recent study, Miller, Forcehimes,
O’Leary, and LaNoue (2008) evaluated the additive
efficacy of spiritual guidance for addiction
treatment. A specific form of manualized spiritual
counseling was designed and integrated with MI.
It was discovered that there were relatively small
changes in spirituality and that there was a correlation
between the number of spiritual guidance
sessions and a differential gain in percent days
abstinent from opiates. Nevertheless, in both studies,
negative overall results question the efficacy
of attempting to manualize and accelerate spiritual
processes and enlist important changes in addictive
behavior.
The Christian church setting has also been used
in which MI was employed as at least part of the
intervention. In a series of studies in African-American
church settings, Resnicow et al. (2002, 2005)
employed MI to promote healthy nutrition and
physical activity, although it was not directly about
MI and Christianity per se. They reported the clear
additive effect of the MI in modifying dietary
habits, while the effect of MI on physical activity
did not seem so clear (Resnicow et al., 2005).
Two other articles are relevant in addressing
the spirit and approach of MI and Christianity.
Walters and Delaney (2001) point out that therapist
factors suggestive of motivational interviewing
characteristics are very powerful in bringing
about client change. For example, ‘accurate
empathy’ may be redefined in spiritual terms as
possibly agape (Miller, 2000). When exhibited by
therapists, this agape-type empathy can make a
significant difference in client progress, and problem
behavior outcomes, especially in terms of
spiritual development. Even the core values in
their life changed after such deeply spiritual, positive
experiences with the therapist (Walters &
Delaney, 2001).
Finally, Yahne and Miller (1999) have pointed
out the importance of evoking another key spiritual
experience, hope, from clients in the course of
psychotherapy. According to them, “Evoking hope
has to do with helping clients discover that there
is more to them than they currently realizeâ€
(Yahne & Miller, 1999, p. 226). Here meet the spirit
of MI (evocation) and the biblical virtue (hope)
together. This task is not about installing hope but
about “evoking it, calling it from the client’s own
rich resources†(Yahne & Miller, 1999, p. 229).
Interestingly, no studies or articles were found
discussing or directly relating MI to Christianity,
Christian ministries or even pastoral counseling.
We hope in this article, therefore, to address this
potentially important and useful application to
Christian life and purposes of one of the more
empirically supported, effective methods of brief
intervention.
72 RESEARCH INTO PRACTICE
Motivational Interviewing
MI is a brief counseling approach to motivating
and helping people change. It has been
defined as a person-centered, directive
approach to enhancing one’s internal motivation
through addressing, processing and resolving
ambivalence about whether, how and when to
change (Miller & Rollnick, 2002). Its primary
principles for helping others be motivated and
committed to changing consist of four core components:
(1) expressing empathy for the individual
(through active listening and accurate
reflections); (2) developing discrepancy for the
status quo (not changing); (3) rolling with resistance
to change (not arguing for change or pressuring
the person in any way); and (4)
supporting/ affirming self-efficacy, or the sense
that the individual could indeed change if/when
he or she decided to.
The communication style and process of MI rest
on the foundations of Rogerian client-centered
therapy, while incorporating directive motivational
communication strategies. As a part of that
basic process, the MI practitioner is taught to
keep his or her “oars†rowing gently, and
throughout the process and methods of MI, in the
waters of change, so to speak. These common
OARS include: (a) asking mainly Open-ended
questions (“tell me about …†“what else?â€) to give
wide latitude and respect for what the client has
to say and think; (b) giving personal Affirmations
or “blessings†that express valuing and worth of
the individual, and understanding and accepting;
and (c) gently guiding the person through the differential
and strategic use of regular and accurate
empathic Reflections, and (d) reflective Summaries.
A type of motivational empowerment is
created when the person hears back what he or
she is saying about him or herself and/or a problem
area of their life—listening to one’s own
‘story’ as told by another using his or her words
in a strategic fashion.
In general, up to three-quarters of the motivational
counselor’s time may be devoted to building
motivation for change. This is termed Phase I.
Next, Phase II consists of strengthening commitment
for change and maintenance of change, following
the decision to change. Bridging the
critical gap between the two phases of effective
motivation for change is the transitional phase.
The Big Book of Alcoholics Anonymous calls this
a “turning point.†In the Christian world, this has
been described as coming to repentance—turning
about and going in the opposite direction.
In MI, counselors are specially trained to discern
when the individual is ready for commitment
for change, at a decision point in his or her life.
Readiness for transition to Phase II is observed
when the counselor/interviewer sees that the
signs of resistance to change (e.g. arguing, withdrawing,
disagreeing, avoiding change talk) are
no longer present, or greatly reduced, and at the
same time that signs of readiness for change are
more apparent (e.g. asking questions about
change, spontaneous talk about changing, nonverbal
resolve/quietness, etc.). At this point—
which may even be in the first session with the
individual—a directed summary is conducted by
the counselor of the interaction, in the client’s or
person’s words, and stressing reasons for change.
Building motivation for change of Phase I, and
the consolidating motivational summary, is followed
immediately by the key question. This critical
question nudges the person gently in the
direction of making a decision for and possible
commitment to change. Some possible alternative
key questions include: “So what now? Given what
we have talked about, what do you think you need
to do now? Where does this leave you? What’s the
next step for you? What if anything do you think
you’d like to do now?†and so on.
Once the individual indicates interest or willingness
in doing something or changing, then a
problem-solving strategy and change plan can be
invoked, negotiated and activated as appropriate
and desired.
Importantly, the motivational interviewer does
not address or talk about change, or need for
change, until signs of readiness for change are
clearly observed, and resistance against change
are no longer apparent. Otherwise, individuals
will likely increase their resistance to any and all
efforts to talk about the need for change and how
change needs to happen—e.g. giving them scripture
of what is wrong with them and how they
are commanded to change. In contrast, MI has
been described as a ‘way of being with’ a person,
using ‘gentle guidance’ but never pressure, shame
or threats (Miller & Rollnick, 2002)—the latter
which can often backfire into more entrenched
resistance against change.
MI Methods and Exercises
A brief listing of some of the specific methods
and exercises of MI includes: 1) Developing Discrepancy
and Eliciting Change Talk: 2) Rolling
with Resistance; and 3) Supporting Self-Efficacy.
The following section provides a basic, albeit
RESEARCH INTO PRACTICE 73
incomplete, discussion and some illustration of
how the MI style might be employed:
1. Developing discrepancy/eliciting change
talk. We know that people consider changing
when the reasons for change outweigh the reasons
for staying the same. This may occur particularly
when a person begins talking about why and
how he might and should change. The counselor
or pastor might select several approaches that
could help nudge or gently guide the individual in
a direction away from being “stuck†in an ambivalent
state, including the decisional balance. A
briefer way to tip the balance toward change,
heighten discrepancy and possibly elicit change
talk, is the good things/not so good things about
not changing question (emphasizing the latter, to
tip the balance toward change).
Another very useful strategy, with special application
in Christian therapy, is the values clarification
exercise. Here the client or individual is
asked to come up with and order his or her top 5
or 10 personal core values (e.g., family, church,
health, loving God, job success, etc.), or to select
from a values card-sort (see htttp://casaa.unm.edu
for a free download of the values card-sort). The
individual is then asked to assess whether a certain
problem or change possibility area, such as
drinking or marital conflict, either enhances or
potentially harms that life value. Discussion of
these results may then help to build further discrepancy
for remaining with the status quo, as
well as for eliciting talk about change. Particularly
useful in the Christian or spiritual context, is to
add a second core value list of God’s values for
the person or couple, for further and perhaps
more potent motivational contrast and comparison
(S.Walters, personal communication, 2000).
We also know that many individuals first imagine
or envision what change would look and feel
like before they might experiment with action and
change. One way to prompt this ‘motivational
envisioning’ is to ask the hypothetical questions
of: “What if you were to decide to make this
change. What would your life look like in say, a
year or 5 years? What would be the best case scenario?
What would be the worst case scenario if
you decided not to change?
2. Rolling with Resistance. In every communication
opportunity there is resistance. Sometimes
referred to as “denial,†in which the person
rejects or argues with efforts to change her mind
about a thing, we now believe that this is merely
normal resistance to pressure to change thinking
and/or behavior. There are several motivationally
consistent approaches to dealing indirectly with
resistance, including emphasizing personal freedom
and choice (“only you can decide whether to
do anything about thisâ€) and affirming the individual’s
personal autonomy and freedom to
choose. Other methods of dealing with resistance
include reframing the issue in less problematic
ways. Shifting focus, or changing the subject, is an
additional way of meeting resistance. When the
interaction has reached a resistant “dead-end,â€
one of the best ways to get back on track without
offending the individual with an abrupt change of
subject is to summarize what he or she is saying.
This is followed immediately by an open-ended
question, shifting focus to a more relevant topic
(e.g. “so you feel this and that … about … Now,
would it be OK if you told me more about...?â€).
Two intriguing approaches to meeting resistance,
which would not be considered MI per se,
may otherwise be useful when meeting higher
levels of resistance. These somewhat paradoxical
exercises would seem almost counterintuitive, and
do not come without risk. First, is to argue
against change in some way (e.g., “maybe this is
something that you will never do, or is not really
worth doingâ€) to invite, in a way, the person to
resist the push away and come back in the opposite
direction, toward the counselor (e.g., “I don’t
know. Maybe it could be worth doing some
time…â€). It’s like giving the person a sort of a
gentle nudge away from the positive change
direction to tempt him to push back in your direction,
the direction of desirable change.
Second, the reverse debate exercise is a motivational
challenge procedure that can elicit change
talk while addressing higher levels of resistance.
In this exercise, the counselor or pastor also
‘takes the negative’ or argues for not changing.
But in this case the individual is asked to participate
in a debate or ‘argument’—that is, arguing
for change, while the counselor or pastor (who
has already discussed the individual’s resistances
and reasons for not changing the problem behavior
or lifestyle choices) argues against change.
This role play can be used in a one-to-one counseling
session, or in a group setting, where it can
be an especially lively and even fun exercise. The
counselor makes a strong case and encourages
the client to make an equally strong case for the
opposite. Either with an individual or group (see
Walters, Ogle & Martin, 2002, for a discussion of
MI in group settings), the motivational interviewer
hopes to evoke positive change talk from the perspective
and words of those to be influenced for
74 RESEARCH INTO PRACTICE
change. The point is: It’s hard to argue against
yourself, and even more difficult to have resistance
against what you say.
3. Supporting/Enhancing Self-Efficacy. Helping
the person to believe that change is possible, if
not that he or she can change upon deciding to, is
a critical phase in the process of MI. This sense of
self-efficacy, or ability to do something successfully,
is key to whether any attempt will be made.
There are several MI approaches that can enhance
a person’s self-efficacy about change, but perhaps
one of the best brief strategies is that of importance/
confidence ratings.
The importance/confidence rating may be an
especially useful exercise when time is more limited,
to bolster personal self-efficacy as well as to
produce change talk and personal change
empowerment. Individuals are asked to rate the
importance of and then their confidence in changing
on a 1 to 10 scale. This is followed by asking
the individual for positive reasons for why a particular
area of change is important and then why
he or she could be confident in making the
change after deciding (including reflections and
summaries of the responses). Finally, to determine
what help might be needed, any rating less
than 7 would be followed by the question: “What
would it take to be a 7 or an 8 (avoiding the ‘perfect
10’)/what would have to happen to have it
reach a 7 or 8?
Transition from Building Motivation
to Action Commitment
The motivational interviewer can transition to
Phase II with a summary and key question once
he or she sees that the individual shows signs of
readiness for change, little or no signs of resistance
to change, and/or spontaneous change and
commitment talk.
Change Plan. At this point a change plan may
be informally discussed, or more formally negotiated
and developed. In this step, reasons for
changing are reviewed and discussed once
again, the specific change desired is defined,
along with a detailing of the barriers to avoid
and resources to employ in the planned change
process. Also included should be when the plan
will start and what is the time-line for evaluating
results. Thus, the change plan can either be an
unwritten and gradual process engaged by the
individual with gentle guidance from the MI
practitioner, or formally written, like a contract,
with copies going to the individual and the interviewer/
counselor.
MI and Jesus
While Jesus used many contrasting methods of
communicating with and motivating people in the
gospels, one example suggestive of motivational
interviewing is his conversation with the Samaritan
woman (John 4: 1-26). It is not hard to see
that Jesus showed deep, loving acceptance and
empathy for this woman throughout their conversation.
His attitude was respectful and non-judgmental
even when he was talking about her
previous husbands. This experience of acceptance
(agape love) empowered her to engage more
with him and to see herself. Then, Jesus developed
discrepancy by noting the high values in
her life—ancestor Jacob, worshipping the one
true God, a well of continuous life-giving water,
and eternal life—and then changed the topic to
her husband(s)—her shameful reality and problem.
She was gently influenced to see for herself
the discrepancy between her life predicament and
her core values and goals. Yet, she was ambivalent
about change, and probably believed she
could not change even if she wanted to. That
seemed to be why she changed the topic into the
place of worship. Jesus did not argue with her.
Instead, he rolled with her resistance or defensiveness.
He maintained a respectful attitude
toward her; he invited her to see the new perspective
of life, not imposing or forcing his higher
perspective. He supported her self-efficacy and
enhanced her confidence in her own capability to
cope with her problems and to make a commitment
to change. He eventually encouraged her to
turn to him as the Messiah or Savior.
Do No Harm: Non-Motivational
Communication Habits, Snares and Traps
Finally, a critical part of training in MI is learning
what not to do, how not to motivate for
change. Miller and Rollnick (2002) and MI training
overall address a number of potentially problematic
communication patterns and habits – that
may have been modeled and taught in a variety
of educational and training institutions, including
the church. What MI is not is also important to
keep in mind. Regrettably, and somewhat problematically,
MI has been falsely conceptualized,
attributed to or practiced, as merely a form of
the transtheoretical stages of change model, CBT,
or even “a way of tricking people into doing
what you want them to do!†(Miller & Rollnick,
in press).
Many, if not most, MI trainers such as myself
(jm) spend considerable time addressing a
RESEARCH INTO PRACTICE 75
number of these potentially ineffective and
often counterproductive communication styles.
Before ‘training in’ those more empirically supported
motivational styles and strategies consistent
with MI, it is important to attempt to bring
to awareness, and begin to ‘train out’ as many
communication barriers and roadblocks, traps
and snares as possible. These non- or countermotivational
communication patterns could be
apparent in counselors and ministry workers
who may be unaware of them and therefore
unconsciously and habitually practice. These
barriers to motivation can include arguing prematurely
or too forcefully for change, excessive
questioning of or warning the client, or talking
down to the individual from a position as an
expert or authority. All of these motivational
‘errors’ can evoke an opposite, reciprocal reactance
effect in the person who feels pushed
and is quite naturally resisting the experience of
being pressured into change. Ironically, these
understandable, and well-meaning efforts to
help a person change may actually push the
individual away from the very direction desired
or which might be best for him or her. The
reader is referred to Miller and Rollnick (2002)
for a more complete discussion of those basic
communication styles opposing as well as associated
with motivation.
MI in Christian Ministry:
Some Concluding Thoughts
In all forms and practices of Christian ministry,
effective communication and motivation
are crucial. As such, might MI play a potentially
important role in the training and effective practice
of pastoral counseling, Christian ministry
and discipleship, as well as in training others in
adhering to the various spiritual disciplines (e.g.,
Foster, 1978)? Further, could Bible study and
even evangelism training approaches, as well as
preaching/teaching and prayer methods, benefit
from MI training and practice? This remains to
be seen, and perhaps evaluated systematically in
the future.
Nevertheless, the MI approach and method
might be of real value in enhancing the effectiveness
of Christian therapy as well as specific
church ministries—limited only by the level of
training and expertise of the practitioner. Indeed,
doing more good, or at least less harm, depends
on more than one’s heartfelt, positive motive, or
sheer determination to help.
MI may be an extremely helpful approach to
helping people to come out of their spiritual and
lifestyle ambivalence, to make a decision and
commitment to change direction, perhaps to seek
God and Truth. Competent and effective employment
of one of the most empirically supported
forms of brief communication styles may not only
be desirable but perhaps warranted considering
the ultimate, profound eternal significance of a
decision for Christ.
Another area of Christian ministry functioning
that may potentially benefit from MI approaches
and training is the mercy and helps ministries.
The MI communication style stimulates the practitioner
to engage others in highly empathic and
loving fashion, while also knowing how to deal
with normal human resistances in our therapeutic
and organizational environments. MI can provide
critically-timed, strategic guidance of the
most needy individuals into and through the
positive personal change process (e.g. not just
giving them a fish; but motivating them to learn
how to fish).
Finally, while it may be seen as an encroachment
of sorts into the ‘protected’ religious activities
of Christian teaching, preaching, exhortation
and even mutual prayer, MI may hold special
promise for the effective promotion of those functions
and goals as well. For example, I (jm) have
found myself using motivational reflections and
summaries, and even the key question, when I
pray for another while they are listening alongside.
I try to use not only reflections but also affirmations
and summaries, and may even include a
recognition of the individual’s readiness or relative
resistance to change, adding when possible a
key question.
It is believed that motivational interviewing
strategies discussed and illustrated in this article
could be effectively employed by a well-trained
Christian counselor, pastor or minister across a
variety of ministry responsibilities, settings and
problem areas. But training in MI to competence
levels takes time and hard work. We refer the
reader to the excellent text by Miller and Rollnick
(2002) for a thorough presentation of the style,
approach and methods of motivational interviewing,
to the recent book on MI in healthcare by
Rollnick, Miller and Butler (2008), and the very
informative and helpful resource website for MI
(http://ping.fm/XQOZC), which provides
information on the MI training video/DVD series,
as well as the schedule of training workshops
available around the world.
76 RESEARCH INTO PRACTICE
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Authors
John E. Martin, Ph.D. is Professor of Psychology at the
Graduate School of Psychology, Fuller Theological Seminary
in Pasadena, California, USA.
Eunhyang Priscilla Sihn, M.A., M.Div, is a graduate
student in the Ph.D. program in Clinical Psychology at
the Graduate School of Psychology, Fuller Theological
Seminary in Pasadena, California, USA.
RESEARCH INTO PRACTICE 77
Second Chances:
Do They Work?
Some years ago a friend of mine visited the Soviet Union (Russia, actually) back before the “wall†was torn down (by people on both sides who had had enough of that, and who either knew freedom or had a taste of it and wanted more). He happened to have a good deal of experience in treating addictions, especially alcoholism, and was interested in what treatments for alcoholism there were in Russia, and how did they work. So he asked to visit an alcoholism treatment center. Seemed a pretty reasonable request. But he was told (I think with some irritation) there was no treatment for chronic alcoholism. Nothing worked. They just locked them up when they became too unruly or problematic to their society. They hid them away since they didn’t know what else to do with them. What else could they do?
So my friend was directed to a group of Russian psychologists and psychiatrists and physicians, who were frankly shocked (and incredulous) to hear that in the U.S. and other western countries, there were many types of treatment and recovery programs – many of them effective in helping the alcoholics to regain their lives. These Russian “specialists†didn’t believe in second chances. Why try, they reasoned, if nothing worked. Save your money, time and energy.
But things have changed, no doubt, in Russia these days, including giving her people this kind of second chance. It’s a good thing, no?
Not everyone believes in second chances. Kind of like “sudden death†in a sports overtime contest, or what’s known as ‘single elimination.’ One loss, fall or slip and you’re out. Sort of a: “If at first you don’t succeed, don’t try again†(OK, I changed that old saying a bit).
Isn’t it nice that most of us are given second chances at most things in life. We fail at something, we get knocked down, we can get back up. Not that everyone does get back up. Some don’t. Sad. This has a lot to do with personal beliefs about one’s abilities with respect to the circumstances…and hope for the future. Did you know that hopelessness about the future is one of the most critical ‘red flag’ risks psychologists and counselors look for in those who may be at risk for suicide? It is. When someone loses hope, he or she does not believe in that second chance. And what about those of us who have had many second chances – either over the same issue (such as multiple marriages and relationships), or different issues? Is there such a thing as ongoing second chances? Is there a plentiful supply of second chances in life that never runs out, or do each of us have a quota that once we reach it, there is no more chance to overcome, or succeed.
Life provides multiple examples, in a free society such as most of us live in, for an infinite supply of second chance. I once owned a boat that I named “Second Chance†after my own second, second, second chance in life happiness and fulfillment. To this day, there continues to be evidence that it might even be a single, ongoing, never-ending process of second chance. It’s like I can never use up my potential to pick myself up and try, try again. And there are many people around me – unquenchable resources, helpful encouragers available to my life - that are brought across my life path, or can be tapped by me when I reach various levels of deprivation and desperateness.
Many forms of counseling, psychotherapy and intervention have been developed and found helpful with a variety of clinical conditions such as anxiety and depression, addictions and life breakdowns. But what of those of us who’s lives are not in some major pathological state of need, but for whom life has become or is not so satisfying or fulfilling. We are at catch-points, perhaps stuck at some crossroads in life and we don’t know what to do or which way to go. There was an old song by Patty Page that described it: “Is that all there is (to life)?†We’re held up at the “what’s next†4-way stop.
A new program called Path2Success4Me.com was developed to especially provide that life analysis and motivational path to personal fulfillment and success. It takes a person from the discovery step of what’s most and least important in life (which only the individual can decide), through to the change process, including accountability to others. You don’t have to wait for things to get really bad, or even hopeless. You can begin this life re-direction, and purpose focus early rather than later, now rather than tomorrow. Think about it: tomorrow never comes, does it? (there is a fish restaurant never where I live that keeps a sign up outside, every day: “Free Fish Tacos Tomorrow.†Sounds pretty good. Except tomorrow the sign is still up. Tomorrow’s not here yet.
Check it out today. And remember the old Fram oil filter commercial saying that you can see me now (change your filter now) or you can see me later (change it sometime in the future) but it’s going go be a lot more expensive later. I like that.
P2Success4Me.com may be like doing life maintenance today, not waiting for some harsher tomorrow. And don’t wait for God to send a whale. That can be pretty stinky.
Do They Work?
Some years ago a friend of mine visited the Soviet Union (Russia, actually) back before the “wall†was torn down (by people on both sides who had had enough of that, and who either knew freedom or had a taste of it and wanted more). He happened to have a good deal of experience in treating addictions, especially alcoholism, and was interested in what treatments for alcoholism there were in Russia, and how did they work. So he asked to visit an alcoholism treatment center. Seemed a pretty reasonable request. But he was told (I think with some irritation) there was no treatment for chronic alcoholism. Nothing worked. They just locked them up when they became too unruly or problematic to their society. They hid them away since they didn’t know what else to do with them. What else could they do?
So my friend was directed to a group of Russian psychologists and psychiatrists and physicians, who were frankly shocked (and incredulous) to hear that in the U.S. and other western countries, there were many types of treatment and recovery programs – many of them effective in helping the alcoholics to regain their lives. These Russian “specialists†didn’t believe in second chances. Why try, they reasoned, if nothing worked. Save your money, time and energy.
But things have changed, no doubt, in Russia these days, including giving her people this kind of second chance. It’s a good thing, no?
Not everyone believes in second chances. Kind of like “sudden death†in a sports overtime contest, or what’s known as ‘single elimination.’ One loss, fall or slip and you’re out. Sort of a: “If at first you don’t succeed, don’t try again†(OK, I changed that old saying a bit).
Isn’t it nice that most of us are given second chances at most things in life. We fail at something, we get knocked down, we can get back up. Not that everyone does get back up. Some don’t. Sad. This has a lot to do with personal beliefs about one’s abilities with respect to the circumstances…and hope for the future. Did you know that hopelessness about the future is one of the most critical ‘red flag’ risks psychologists and counselors look for in those who may be at risk for suicide? It is. When someone loses hope, he or she does not believe in that second chance. And what about those of us who have had many second chances – either over the same issue (such as multiple marriages and relationships), or different issues? Is there such a thing as ongoing second chances? Is there a plentiful supply of second chances in life that never runs out, or do each of us have a quota that once we reach it, there is no more chance to overcome, or succeed.
Life provides multiple examples, in a free society such as most of us live in, for an infinite supply of second chance. I once owned a boat that I named “Second Chance†after my own second, second, second chance in life happiness and fulfillment. To this day, there continues to be evidence that it might even be a single, ongoing, never-ending process of second chance. It’s like I can never use up my potential to pick myself up and try, try again. And there are many people around me – unquenchable resources, helpful encouragers available to my life - that are brought across my life path, or can be tapped by me when I reach various levels of deprivation and desperateness.
Many forms of counseling, psychotherapy and intervention have been developed and found helpful with a variety of clinical conditions such as anxiety and depression, addictions and life breakdowns. But what of those of us who’s lives are not in some major pathological state of need, but for whom life has become or is not so satisfying or fulfilling. We are at catch-points, perhaps stuck at some crossroads in life and we don’t know what to do or which way to go. There was an old song by Patty Page that described it: “Is that all there is (to life)?†We’re held up at the “what’s next†4-way stop.
A new program called Path2Success4Me.com was developed to especially provide that life analysis and motivational path to personal fulfillment and success. It takes a person from the discovery step of what’s most and least important in life (which only the individual can decide), through to the change process, including accountability to others. You don’t have to wait for things to get really bad, or even hopeless. You can begin this life re-direction, and purpose focus early rather than later, now rather than tomorrow. Think about it: tomorrow never comes, does it? (there is a fish restaurant never where I live that keeps a sign up outside, every day: “Free Fish Tacos Tomorrow.†Sounds pretty good. Except tomorrow the sign is still up. Tomorrow’s not here yet.
Check it out today. And remember the old Fram oil filter commercial saying that you can see me now (change your filter now) or you can see me later (change it sometime in the future) but it’s going go be a lot more expensive later. I like that.
P2Success4Me.com may be like doing life maintenance today, not waiting for some harsher tomorrow. And don’t wait for God to send a whale. That can be pretty stinky.
Saturday, May 22, 2010
Social Media Guru Dan Hinkle endorses WorldClassID social media marketing on The Wellness Hour with Randy Alvarez http://ping.fm/Px5J9
Sunday, May 16, 2010
Announcing the Results of the 2010 Independent Publisher Book Awards Medalists will be honored at a gala awards ceremony in New York on May 25th - CATEGORY: Juvenile/Young Adult Fiction
Silver (tie): Ballad, by Maggie Stiefvater (Flux) and Return to Treasure Island, by John O’Melveny Woods (Intellect Publishing LLC). http://ping.fm/7cyOI
Silver (tie): Ballad, by Maggie Stiefvater (Flux) and Return to Treasure Island, by John O’Melveny Woods (Intellect Publishing LLC). http://ping.fm/7cyOI
Saturday, May 15, 2010
Objectives are not being accomplished. Frustration and or desire for change may encourage a search for alternative solutions. The adult may not have a clear view of their destination in life. By having a course of action they believed in, they would be encouraged to follow it. But the plan, if there is one, is in disarray and the adult lacks accountability to following it. Since the plan is in-effective or there is none, the adult just fills their day with sameness hoping for a change that never comes. They feel rudderless. While they may be fun on the outside, they are desperate internally. They really want a solution to their frustration with life. To schedule a consultation appointment, call Path 2 Success 4 Me in Encinitas CA at 760-415-7911. http://ping.fm/1eKek
Path To Success is a safe process that enables a person to understand their potential by finding out who they are and providing them a process to develop their attributes into self worth and self confidence. This permits them to begin achieving objectives outside of their previous scope. This process embodies positive encouragement and accountability and enables participants to build a daily checklist to manage their life the way they want it to be fulfilled.
http://ping.fm/rtp6j
http://ping.fm/rtp6j
Pathway to success encourages people to discover their purpose in life while helping them learn tools and skills to achieve their destiny. http://ping.fm/NPIKo
Friday, May 14, 2010
Thursday, April 22, 2010
Saturday, April 17, 2010
Whatever else history may say about me when I’m gone, I hope it will record that I appealed to your best hopes, not your worst fears; to your confidence rather than your doubts. My dream is that you will travel the road ahead with liberty’s lamp guiding your steps and opportunity’s arm steadying your way. - Ronald Reagan
When Decisions are Hard to Make !
Why is it so hard to make a decision? Many of us dawdle when it comes to making one, especially a tough decision. We seem to do pretty well being able to decide if we look better in blue or red. But when it comes to questions that begin with “what should I do about…” we duck, bob, and weave into a “no decision” syndrome.
Lots of times we sneak around to avoid making decisions. But when we are placed in a crisis where a good decision must be made, here is what seems to happen:
1. We get Cranky
2. Nothing goes well
3. Food becomes tasteless
4. Anxiety increases
5. The “What should I do about…” gnaws away at your insides and you feel terrible.
Couldn’t we have learned how to resolve this decision making process in high school? It would have been a lot easier than learning about math, English, history and science.
The good news is a simple solution that I will teach you. But first let’s examine what is going on and why making a good decision is so difficult. Here are some key points:
A. We don’t want to screw up and make a wrong decision.
B. We know that when we avoid a decision that the problem sometimes goes away and we hope that will happen this time.
C. Our decision may affect someone else and we don’t want to hurt another or cause them to think less of us. We really don’t want to disappoint someone or have them crying on our shoulder or otherwise messing up our day.
D. Making a decision is a lot of work. We may not want to put forth the effort or energy to muscle through the problem.
E. A Google search for “How to make decision easy” showed 78 million results. After checking the entire first page of results, not one of the selections made decision making simple, regardless of what their website indicated.
F. Once a decision has been made…we feel terrific, all the worry and horribleness goes away. It is amazing the powerful feeling of RELIEF that overtakes the whole body.
To sum up our trouble in the decision making process, it appears we are hesitant - we hope the problem vanishes on its own - we have become excellent procrastinators (probably because we don’t want to hurt another or have them think less of us) - and/or the effort to make a decision seems too much to deal with. And the best one is that once a decision point is reached the pain leading up to the decision is relieved!
Let me tell you a secret. Years ago a friend fell in love and married the love of their life. It was wonderful. Here is the zit…after 3 years they both were miserable in their relationship. Their dream became a nightmare. Nothing had changed yet everything had changed as they experienced physical evidence of their struggles thru headaches, stomach cramps, and insomnia. They felt hopeless. A decision had to be made.
Once they realized that life did not have to be that way, they sought help in making a decision. They also wanted encouragement to make the right decisions. They found the solution in the next paragraph…maybe you will to.
Benjamin Franklin is an amazing man. He is probably America’s most famous inventor. Ben did something that offers inspiration, which you can read about in his very own diary called “Poor Richards Almanac.” Ben had difficulty making decisions, just like us. His solution took away all stress, worry and grief. It is called the “Ben Franklin Balance Sheet” and here is how it works:
1. Find a clean sheet of lined paper.
2. 1 inch from the top of the page draw a line across from left side of the page to right side.
3. Draw a line from the top of the page to the bottom of the page down the middle.
4. Above the top line on the left side write the word “FOR”.
5. Above the top line on the right side write the word “AGAINST.”
6. Under “FOR” write down all the things that favor your decision.
7. Under “AGAINST” write down all the things not in favor of your decision.
8. Total the number of items on each side and write that number above the appropriate column.
9. Circle the larger number…the winner has the most number of items.
Pretty simple isn’t it. If Ben did it, so can you.
Now if this is just too simple for you and you want to put more effort into the decision, or just look at it from another way, please add this to the list you just made:
• Under the “FOR” column label each item either A, B, or C. An “A” is a really important item. “B” items are less important that an “A”, but still important; all others, please label “C”.
• Go to your “AGAINST” column and do the same exercise so that you end up with an A, B or C beside each item.
• Now add up the “A’s” under the “FOR” and “AGAINST” columns and write those totals down…the winner should be pretty obvious.
So go ahead, make your decision, don’t agonize over it…get used to feeling good! Rejoice in that you were able to step up to the plate and resolve a pressing issue. You will feel much better and so will those around you. Let everyone know you used the wisdom of America’s Favorite inventor, Benjamin Franklin…they will be impressed and you will too.
Dave Thorpe helps people make good decisions. Please check out www.path2success4me.com for solutions to your pressing issues. Or give Dave a call at: 760-415-7911
Why is it so hard to make a decision? Many of us dawdle when it comes to making one, especially a tough decision. We seem to do pretty well being able to decide if we look better in blue or red. But when it comes to questions that begin with “what should I do about…” we duck, bob, and weave into a “no decision” syndrome.
Lots of times we sneak around to avoid making decisions. But when we are placed in a crisis where a good decision must be made, here is what seems to happen:
1. We get Cranky
2. Nothing goes well
3. Food becomes tasteless
4. Anxiety increases
5. The “What should I do about…” gnaws away at your insides and you feel terrible.
Couldn’t we have learned how to resolve this decision making process in high school? It would have been a lot easier than learning about math, English, history and science.
The good news is a simple solution that I will teach you. But first let’s examine what is going on and why making a good decision is so difficult. Here are some key points:
A. We don’t want to screw up and make a wrong decision.
B. We know that when we avoid a decision that the problem sometimes goes away and we hope that will happen this time.
C. Our decision may affect someone else and we don’t want to hurt another or cause them to think less of us. We really don’t want to disappoint someone or have them crying on our shoulder or otherwise messing up our day.
D. Making a decision is a lot of work. We may not want to put forth the effort or energy to muscle through the problem.
E. A Google search for “How to make decision easy” showed 78 million results. After checking the entire first page of results, not one of the selections made decision making simple, regardless of what their website indicated.
F. Once a decision has been made…we feel terrific, all the worry and horribleness goes away. It is amazing the powerful feeling of RELIEF that overtakes the whole body.
To sum up our trouble in the decision making process, it appears we are hesitant - we hope the problem vanishes on its own - we have become excellent procrastinators (probably because we don’t want to hurt another or have them think less of us) - and/or the effort to make a decision seems too much to deal with. And the best one is that once a decision point is reached the pain leading up to the decision is relieved!
Let me tell you a secret. Years ago a friend fell in love and married the love of their life. It was wonderful. Here is the zit…after 3 years they both were miserable in their relationship. Their dream became a nightmare. Nothing had changed yet everything had changed as they experienced physical evidence of their struggles thru headaches, stomach cramps, and insomnia. They felt hopeless. A decision had to be made.
Once they realized that life did not have to be that way, they sought help in making a decision. They also wanted encouragement to make the right decisions. They found the solution in the next paragraph…maybe you will to.
Benjamin Franklin is an amazing man. He is probably America’s most famous inventor. Ben did something that offers inspiration, which you can read about in his very own diary called “Poor Richards Almanac.” Ben had difficulty making decisions, just like us. His solution took away all stress, worry and grief. It is called the “Ben Franklin Balance Sheet” and here is how it works:
1. Find a clean sheet of lined paper.
2. 1 inch from the top of the page draw a line across from left side of the page to right side.
3. Draw a line from the top of the page to the bottom of the page down the middle.
4. Above the top line on the left side write the word “FOR”.
5. Above the top line on the right side write the word “AGAINST.”
6. Under “FOR” write down all the things that favor your decision.
7. Under “AGAINST” write down all the things not in favor of your decision.
8. Total the number of items on each side and write that number above the appropriate column.
9. Circle the larger number…the winner has the most number of items.
Pretty simple isn’t it. If Ben did it, so can you.
Now if this is just too simple for you and you want to put more effort into the decision, or just look at it from another way, please add this to the list you just made:
• Under the “FOR” column label each item either A, B, or C. An “A” is a really important item. “B” items are less important that an “A”, but still important; all others, please label “C”.
• Go to your “AGAINST” column and do the same exercise so that you end up with an A, B or C beside each item.
• Now add up the “A’s” under the “FOR” and “AGAINST” columns and write those totals down…the winner should be pretty obvious.
So go ahead, make your decision, don’t agonize over it…get used to feeling good! Rejoice in that you were able to step up to the plate and resolve a pressing issue. You will feel much better and so will those around you. Let everyone know you used the wisdom of America’s Favorite inventor, Benjamin Franklin…they will be impressed and you will too.
Dave Thorpe helps people make good decisions. Please check out www.path2success4me.com for solutions to your pressing issues. Or give Dave a call at: 760-415-7911
The Contract from America serves as a clarion call for those who recognize the importance of free market principles, limited government, and individual liberty. Check out http://ping.fm/iR0GY
Tuesday, April 13, 2010
Dear Family & Friends,
Do you know what the longest word is in the dictionary? It’s “Smiles”…because there’s a ‘mile’ between the two s’. So why is that important? Well…a small group of friends and I have set a fundraising goal to secure 330 smiles!!! Yes…smiles!!! …and our benefactors are 330 children born with cleft palate and facial deformities.
These children will gain this life-changing gift from Smile Train – a 501 (c) (3) non-profit Organization – an organization that is dedicated to changing children’s lives one smile at a time.
Through Smile Train’s organizational where-with-all, $250.00 is all that is required for corrective surgery that will provide a lifetime of smiles. It is a program that not only touches the lives of the individual child, but all those whose lives are touched by that child - the ripple effect is undeniable and powerful.
The Smile Train is an American charity devoted to providing free cleft palate/craniofacial reconstructive surgery to children in 76 developing countries around the world. Their work in third world countries is amazing and what they accomplish for the price of $250 for a child, their family, their status in their community (no longer will they be outcasts in their communities), their future (no longer one of shame and isolation) and their sense of self esteem is well beyond the cost of $250 per child.
Our source of motivation comes from the 2009 Oscar winning Documentary "Smile Pinki". This documentary chronicles a captivating story of a poor little girl in rural India who lives in desperation as she is ostracized by her village and not allowed to attend school because of her cleft lip. With the assistance of the Smile Train, Pinki's life is magically transformed when she receives free surgery to correct her cleft lip. It is an amazing documentary and a story I believe we all can relate to - imagine if we didn't have the smiles we were born with, how different the world would treat us......hence our motivation to work with Smile Train.
http://ping.fm/kkcGi (Smile Pinki YouTube posting) Any donation, large or small, is a valuable contribution to one child at a time. With this said, I am requesting that you consider the ripple effect of repairing one such cleft......Imagine having the impact on 330 lives and more when we consider all those that they love as well for a target goal of $250 per smile.
Now that is a Legacy!! Here is the donation link, direct to Smile Train that will track our project funds for our "Smiles 4 Miles" donation campaign.
http://ping.fm/1j13d
Thank you in advance for your generosity.
David M. McGuigan
Vice President
Marketing & Business Development
Stemedica Cell Technologies, Inc.
5375 Mira Sorrento Place, Ste. 100
San Diego, CA 92121
ph: 858-658-0910 x330
fx: 858-658-0986
cell: 858-699-6727
dmcguigan@stemedica.com
Do you know what the longest word is in the dictionary? It’s “Smiles”…because there’s a ‘mile’ between the two s’. So why is that important? Well…a small group of friends and I have set a fundraising goal to secure 330 smiles!!! Yes…smiles!!! …and our benefactors are 330 children born with cleft palate and facial deformities.
These children will gain this life-changing gift from Smile Train – a 501 (c) (3) non-profit Organization – an organization that is dedicated to changing children’s lives one smile at a time.
Through Smile Train’s organizational where-with-all, $250.00 is all that is required for corrective surgery that will provide a lifetime of smiles. It is a program that not only touches the lives of the individual child, but all those whose lives are touched by that child - the ripple effect is undeniable and powerful.
The Smile Train is an American charity devoted to providing free cleft palate/craniofacial reconstructive surgery to children in 76 developing countries around the world. Their work in third world countries is amazing and what they accomplish for the price of $250 for a child, their family, their status in their community (no longer will they be outcasts in their communities), their future (no longer one of shame and isolation) and their sense of self esteem is well beyond the cost of $250 per child.
Our source of motivation comes from the 2009 Oscar winning Documentary "Smile Pinki". This documentary chronicles a captivating story of a poor little girl in rural India who lives in desperation as she is ostracized by her village and not allowed to attend school because of her cleft lip. With the assistance of the Smile Train, Pinki's life is magically transformed when she receives free surgery to correct her cleft lip. It is an amazing documentary and a story I believe we all can relate to - imagine if we didn't have the smiles we were born with, how different the world would treat us......hence our motivation to work with Smile Train.
http://ping.fm/kkcGi (Smile Pinki YouTube posting) Any donation, large or small, is a valuable contribution to one child at a time. With this said, I am requesting that you consider the ripple effect of repairing one such cleft......Imagine having the impact on 330 lives and more when we consider all those that they love as well for a target goal of $250 per smile.
Now that is a Legacy!! Here is the donation link, direct to Smile Train that will track our project funds for our "Smiles 4 Miles" donation campaign.
http://ping.fm/1j13d
Thank you in advance for your generosity.
David M. McGuigan
Vice President
Marketing & Business Development
Stemedica Cell Technologies, Inc.
5375 Mira Sorrento Place, Ste. 100
San Diego, CA 92121
ph: 858-658-0910 x330
fx: 858-658-0986
cell: 858-699-6727
dmcguigan@stemedica.com
Monday, April 12, 2010
Benefits of Automated Social Media Marketing
Automated Social Media Marketing Automated social media marketing using social media is taking the Why social media marketing?Marketing through social media is the best way to control your message, according to What you really need is social media marketing system that isn't going to break your social media budgets. The best What is automated social media broadcasting?The goal for an How can I benefit from social networking broadcasting?Since successful online business is impossible without an effective social networking strategy, the choice of providers delivering online social networking software marketing tools is a critical one. Social networks dominate the market of targeted website traffic with search results becoming more and more prevalent in top search engine results for products and services. If you don't want to give away your potential customers to your competitors you need to gain high search engine rankings for the relevant keywords and that is impacted by having an online social networking software. Our Social Networking Software solution, WorldClassID, gives our clients the benefit of a proprietary and best-in-class social networking software solution. The reality of Social Networking is that it requires a significant time commitment - not only to make it work, but to maximize its effectiveness. Bottom-line, somebody has to keep up with (and manage) your social networking effort over time. We have created an automated social networking software solution to keep you from having to hire a social network coordinator. From both a communications and tools perspective, our value to you in our
ABOUT WWW.WORLDCLASSID.COMWe are an Contact Information:
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Saturday, April 10, 2010
Wednesday, April 7, 2010
Setting up an automated social media marketing campaign couldn't be easier...check it out at http://ping.fm/OJyZp
You deserve a billion dollar smile...as featured on ABC's Extreme Makeover. Dr. Dorfman, DDS has created beautiful smiles for Eva Langoria, Jessica Simpson, Usher and more. Check out his video at http://ping.fm/r9mHt
Saturday, March 27, 2010
Automated Social Media Marketing
Are You Confused About Automated Social Media Marketing?
Your Social Networking Strategic Plan WITH WorldClassID can look like this:
Your Social Networking Strategic Plan WITH WorldClassID can look like this:
HERE'S THE SIMPLE REASONS YOU NEED TO SUBSCRIBE: 1. You write your CONTENT ONCE (you send us your articles, press releases, news stories, blog articles,
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increasing your presence, improving your search engine
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You would spend thousands of dollars per month doing this
yourself or hiring a social media coordinator. Our
value-added social media subscription pricing is simple, so;
Tuesday, March 23, 2010
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www.buffalorangeranch.com
Get more video results on Montana Land for Sale, Montana Farms for Sale, Montana Ranches for sale...Land for sale
in Montana from Buffalo Range Ranch Real Estate. Montana Homes for sale, ranches, acreage, commercial and riverfront. We specialize in the Stillwater, Yellowstone, Montana Real Estate | Land & Ranches For Sale | Montana Realtors
Our service-oriented and knowledgeable local staff can help you find the Montana farm, ranch land, residential, or commercial real estate property in Montana that's just right for you!
Montana - Land and mineral rights for Sale in Montana. Montana Home, ranch, land, and business properties. Includes current listings and area information.
Montana Trust Land for Sale
To access information on Trust Land parcels that are offered for sale through Buffalo Range Ranch, click on the shaded counties in the map below.
Searches related to land for sale in Montana hunting land for sale in montana ranches for sale in montana land for sale billings montana land for sale bozeman montana land for sale helena montana land for sale missoula montana ranch land for sale montana government land for sale montana.
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Saturday, March 20, 2010
HIS PARENTS KNEW HE HAD "BRAINS"...
...the young man was just not using them productively. Parental concern was valid, but it wasn’t something a doctor or psychologist could fix. The son was “stuck” and his parents struggled to help him.
An old guy named Dave came along who, amazingly, was able to communicate with the young man. In 20 hours, smiles at home replaced frustration. The son unlocked his strengths, discovered his motivation, and developed his own plan which he eagerly followed. The parents were in awe as the son desired and accepted personal accountability for his new agenda.
Hi, I’m Dave Thorpe and my job as Chief Encourager helps people discover themselves.
www.Path2Success4Me.com advances the art of leadership, while developing sustainable accountability.
We help people figure out and correct what has them “stuck” in life. The process is all about “Me”. Our clients are called Pathfinders, as they determine their paths in life. It is fun and rewarding. Everyone wants to know more about themselves…we help them do just that.
How may we help you?
Please let Dave Thorpe into your life.
Watch your child/spouse/friend become encouraged to discover their purpose in life.
Call Dave directly at 760.415.7911 or email Dave at dave@path2success4me.com. Please visit http://ping.fm/a1uT8
...the young man was just not using them productively. Parental concern was valid, but it wasn’t something a doctor or psychologist could fix. The son was “stuck” and his parents struggled to help him.
An old guy named Dave came along who, amazingly, was able to communicate with the young man. In 20 hours, smiles at home replaced frustration. The son unlocked his strengths, discovered his motivation, and developed his own plan which he eagerly followed. The parents were in awe as the son desired and accepted personal accountability for his new agenda.
Hi, I’m Dave Thorpe and my job as Chief Encourager helps people discover themselves.
www.Path2Success4Me.com advances the art of leadership, while developing sustainable accountability.
We help people figure out and correct what has them “stuck” in life. The process is all about “Me”. Our clients are called Pathfinders, as they determine their paths in life. It is fun and rewarding. Everyone wants to know more about themselves…we help them do just that.
How may we help you?
Please let Dave Thorpe into your life.
Watch your child/spouse/friend become encouraged to discover their purpose in life.
Call Dave directly at 760.415.7911 or email Dave at dave@path2success4me.com. Please visit http://ping.fm/a1uT8
Friday, March 19, 2010
Here is the simple list of why you need to subscribe to www.WorldClassID.com:
1. You write your content once a week (article, press release, story, blog, video, etc.)
2. They publish your content once a week to hundreds of social networking sites.
3. Your social media content is indexed by search engines, increasing your presence, improving your search engine ranking and generating new leads.
4. You would spend thousands of dollars per month doing this yourself or hiring a social media coordinator.
The subscription form can be found at http://ping.fm/iRc34
Hope that makes sense!
1. You write your content once a week (article, press release, story, blog, video, etc.)
2. They publish your content once a week to hundreds of social networking sites.
3. Your social media content is indexed by search engines, increasing your presence, improving your search engine ranking and generating new leads.
4. You would spend thousands of dollars per month doing this yourself or hiring a social media coordinator.
The subscription form can be found at http://ping.fm/iRc34
Hope that makes sense!
WorldClass Brand Management (http://ping.fm/LUXM6) is the company behind the WorldClassID social media broadcasting service. They recently announced the launch of this truly industry changing social software service in the SocialSphere™. Just like Software-as-a-Service or SaaS has become the standard for cloud computing, Social Networking Software Service or SnsS is predicted to become the standard for social network management. At a time when managing your personal brand or your corporate brand has become increasingly important, the logistical nightmare of managing multiple username and passwords for numerous social networking sites has been solved.
Investing in a Social Networking Strategy
Managing your online identity in the social media until now has been overwhelming and challenging, not only because there are already hundreds of social communities, but also because multiple social networks are launched on virtually a weekly basis. We all suffer from networking social overload, the information overload of being involved in a social network, not just one network social, but numerous social networking sites. How many online id, social identities or social user accounts do you have? Are we being consumed with social definition and is brand management being redefined in our newly social society? Until now you were limited to the manual, tedious and boring task of physically managing multiple social networking accounts which is very expensive from both a time and money perspective. In order to evaluate how best to invest in your own social network marketing strategy, you have to determine whether that social marketing plan can 1) save you time, 2) save you money, or 3) make you money. If your social marketing plan doesn’t hit at least one of those three elements, then you’re just wasting resources and you should invest elsewhere.
Social Networking Issues
The social web, what WorldClass has coined as the SocialSphere™, is chock full of social website issues for social issue management, the most personal of which is reputation management. Personal brand management in the SocialSphere™ is all about protecting your personal reputation. Similar issues apply to corporate brand management and also extend to product brand management or service brand management. Social networks can be a powerful tool in protecting, defending and promoting your personal brand or business brand, but as with any technology the tools are not good or bad, rather it’s how you use them that determine the desired outcome.
Lack of having a social network strategy can be worse than the proverbial ostrich sticking the head in the ground, and doing nothing is a recipe for potential social networking disaster. Do you know whether someone Googled you today? If so, do you know how many times your name was Googled? Do you know what shows up when someone Googles your name? Do you know how to change the results if something negative shows up on your Google name search?
When you are doing social analysis of what your social identity looks like to the outside world the use of social networking software inside the social network is a total necessity. You have already learned, or will come to learn, the logistic challenge of trying to manually protect and defend your personal brand or business brand in the social networking arena. Just managing the top 5 social networking sites is a daunting task, requiring the investment of time and money which you can easily estimate is thousands of dollars on a monthly basis. So how do you keep up with all this social networking without losing your sanity?
Social Networking Strategy
In case you are still trying to figure out whether having a personal brand management plan is important or not, read the following article, “10 Reasons You Have To Manage Your Personal Brand” [http://ping.fm/qkPLx]
If your believe your social marketing branding and online reputation, online identity and brand development require involvement in social networking websites, the question then becomes where do you focus your limited time and limited money? If one site like Facebook makes sense, should you also participate in MySpace or Bebo? If one social network is good, are ten social websites better and is participation in one hundred or more social networking sites the best? If participating in every possible social network is the best, how do I physically do that?
The logic of just the time required to create and manage just one social network would make you believe that you don’t want to join every social network because the only way you think it’s possible to do that isn’t scalable. You just don’t have enough hours in a day to manage more than just a few accounts. You could hire someone on a full time basis, but even that strategy has limitations that make in unscalable.
List of Social Networking Websites
So if you have limited time and limited money to invest in a social networking strategy, where do you go? We have compiled an ever growing list of social websites, so please go to the following links to see the entire list with URL links:
• Top 10 Social Networking Websites
• Top 10 Social Blogging Websites
• Top 10 Social Video Sharing Websites
• Top 10 Social Bookmarking Websites
• Top 10 Social Photo Sharing Websites
• Top 10 Social Professional Networking Websites
• Top 10 Social Press Release Websites
• Top 10 Social Article Posting Websites
• Top 10 Social Music Sharing Websites
The challenge is the idea that you can limit your social marketing strategy in any way. Even if you decide to limit your strategy to just the Top 10 websites in each of the 9 categories listed above (remember, there are over 350+ in total) that means you’re looking at 90 social memberships! If you believe that having a strategic social networking plan is a valuable investment, then you should also understand that having a presence in ALL the social websites is important. Why? Because there are potential customers, potential eyeballs who are in social networks other than the Top 10 who you’re not going to reach if you don’t show up in the other social networks.
Social Networking Software Service (SnsS) – an obvious solution
The old adage of work smarter not harder seems obvious. The only way to work smarter and have a reasonable solution to managing hundreds of social networks is through an automated software solution. That is the essence of what WorldClassID is and does. It is a technology solution which takes the manual and highly complicated process out of the equation and creates a repeatable, scalable solution for dealing with hundreds of social networking sites.
About WorldClass Brand Management and WorldClassID
Brand HyperDistribution: a social network distribution channel. WorldClassID utilizes a variety of peer-to-peer technologies which are even more efficient at reaching a target social network audience than any single method of channel distribution such as print, email, video, social networking, direct mail, network and online broadcasting.
WorldClassID provides a unique methodology to most widely distribute your brand message. Whether you want more clients, are looking to sell more product or want to reinvent yourself…the WorldClassID Social Networking Software Service is the solution. WorldClassID is a proven alternative to traditional marketing solutions and the only personal branding solution on the market today that can validate the distribution of content through HyperDistribution.
For more information about becoming a WORLDCLASSID CUSTOMER visit http://ping.fm/7flMk or to schedule an interview with Mr. Kendell Lang, please contact by email at Kendell.Lang@worldclass.com or by phone at 760.445.3315.
“Are you overwhelmed by Social Networking? Are you confused by hundreds of social networking sites? Are you hiring a social network coordinator to manage your MySpace, Facebook or Twitter accounts? WorldClassID Service is the answer. This revolutionary new social networking software service gives you the answer to managing your personal brand in the SocialSphere without being totally frustrated. WorldClassID is what can help you harness the power of the SocialSphere without driving you crazy. WorldClassID (http://ping.fm/AhrcZ) is all about providing answers to the question, "do you have a consolidated social content management and social network channel publication system that allows you to WRITE ONCE and then PUBLISH GLOBALLY?" WorldClassID is "Simplifying the SocialSphere™" and making sense out of a chaotic jumble of hundreds of social networking sites.”
social-media-broadcasting-service, "social media", "social networking", social-media-marketing, networking-social, social-network, network-social, social-networking-sites, worldclass, worldclassID, "worldclass brands", brand-management, social-media
social media broadcasting service provided by www.WorldClassID.com
Investing in a Social Networking Strategy
Managing your online identity in the social media until now has been overwhelming and challenging, not only because there are already hundreds of social communities, but also because multiple social networks are launched on virtually a weekly basis. We all suffer from networking social overload, the information overload of being involved in a social network, not just one network social, but numerous social networking sites. How many online id, social identities or social user accounts do you have? Are we being consumed with social definition and is brand management being redefined in our newly social society? Until now you were limited to the manual, tedious and boring task of physically managing multiple social networking accounts which is very expensive from both a time and money perspective. In order to evaluate how best to invest in your own social network marketing strategy, you have to determine whether that social marketing plan can 1) save you time, 2) save you money, or 3) make you money. If your social marketing plan doesn’t hit at least one of those three elements, then you’re just wasting resources and you should invest elsewhere.
Social Networking Issues
The social web, what WorldClass has coined as the SocialSphere™, is chock full of social website issues for social issue management, the most personal of which is reputation management. Personal brand management in the SocialSphere™ is all about protecting your personal reputation. Similar issues apply to corporate brand management and also extend to product brand management or service brand management. Social networks can be a powerful tool in protecting, defending and promoting your personal brand or business brand, but as with any technology the tools are not good or bad, rather it’s how you use them that determine the desired outcome.
Lack of having a social network strategy can be worse than the proverbial ostrich sticking the head in the ground, and doing nothing is a recipe for potential social networking disaster. Do you know whether someone Googled you today? If so, do you know how many times your name was Googled? Do you know what shows up when someone Googles your name? Do you know how to change the results if something negative shows up on your Google name search?
When you are doing social analysis of what your social identity looks like to the outside world the use of social networking software inside the social network is a total necessity. You have already learned, or will come to learn, the logistic challenge of trying to manually protect and defend your personal brand or business brand in the social networking arena. Just managing the top 5 social networking sites is a daunting task, requiring the investment of time and money which you can easily estimate is thousands of dollars on a monthly basis. So how do you keep up with all this social networking without losing your sanity?
Social Networking Strategy
In case you are still trying to figure out whether having a personal brand management plan is important or not, read the following article, “10 Reasons You Have To Manage Your Personal Brand” [http://ping.fm/qkPLx]
If your believe your social marketing branding and online reputation, online identity and brand development require involvement in social networking websites, the question then becomes where do you focus your limited time and limited money? If one site like Facebook makes sense, should you also participate in MySpace or Bebo? If one social network is good, are ten social websites better and is participation in one hundred or more social networking sites the best? If participating in every possible social network is the best, how do I physically do that?
The logic of just the time required to create and manage just one social network would make you believe that you don’t want to join every social network because the only way you think it’s possible to do that isn’t scalable. You just don’t have enough hours in a day to manage more than just a few accounts. You could hire someone on a full time basis, but even that strategy has limitations that make in unscalable.
List of Social Networking Websites
So if you have limited time and limited money to invest in a social networking strategy, where do you go? We have compiled an ever growing list of social websites, so please go to the following links to see the entire list with URL links:
• Top 10 Social Networking Websites
• Top 10 Social Blogging Websites
• Top 10 Social Video Sharing Websites
• Top 10 Social Bookmarking Websites
• Top 10 Social Photo Sharing Websites
• Top 10 Social Professional Networking Websites
• Top 10 Social Press Release Websites
• Top 10 Social Article Posting Websites
• Top 10 Social Music Sharing Websites
The challenge is the idea that you can limit your social marketing strategy in any way. Even if you decide to limit your strategy to just the Top 10 websites in each of the 9 categories listed above (remember, there are over 350+ in total) that means you’re looking at 90 social memberships! If you believe that having a strategic social networking plan is a valuable investment, then you should also understand that having a presence in ALL the social websites is important. Why? Because there are potential customers, potential eyeballs who are in social networks other than the Top 10 who you’re not going to reach if you don’t show up in the other social networks.
Social Networking Software Service (SnsS) – an obvious solution
The old adage of work smarter not harder seems obvious. The only way to work smarter and have a reasonable solution to managing hundreds of social networks is through an automated software solution. That is the essence of what WorldClassID is and does. It is a technology solution which takes the manual and highly complicated process out of the equation and creates a repeatable, scalable solution for dealing with hundreds of social networking sites.
About WorldClass Brand Management and WorldClassID
Brand HyperDistribution: a social network distribution channel. WorldClassID utilizes a variety of peer-to-peer technologies which are even more efficient at reaching a target social network audience than any single method of channel distribution such as print, email, video, social networking, direct mail, network and online broadcasting.
WorldClassID provides a unique methodology to most widely distribute your brand message. Whether you want more clients, are looking to sell more product or want to reinvent yourself…the WorldClassID Social Networking Software Service is the solution. WorldClassID is a proven alternative to traditional marketing solutions and the only personal branding solution on the market today that can validate the distribution of content through HyperDistribution.
For more information about becoming a WORLDCLASSID CUSTOMER visit http://ping.fm/7flMk or to schedule an interview with Mr. Kendell Lang, please contact by email at Kendell.Lang@worldclass.com or by phone at 760.445.3315.
“Are you overwhelmed by Social Networking? Are you confused by hundreds of social networking sites? Are you hiring a social network coordinator to manage your MySpace, Facebook or Twitter accounts? WorldClassID Service is the answer. This revolutionary new social networking software service gives you the answer to managing your personal brand in the SocialSphere without being totally frustrated. WorldClassID is what can help you harness the power of the SocialSphere without driving you crazy. WorldClassID (http://ping.fm/AhrcZ) is all about providing answers to the question, "do you have a consolidated social content management and social network channel publication system that allows you to WRITE ONCE and then PUBLISH GLOBALLY?" WorldClassID is "Simplifying the SocialSphere™" and making sense out of a chaotic jumble of hundreds of social networking sites.”
social-media-broadcasting-service, "social media", "social networking", social-media-marketing, networking-social, social-network, network-social, social-networking-sites, worldclass, worldclassID, "worldclass brands", brand-management, social-media
social media broadcasting service provided by www.WorldClassID.com
Thursday, March 11, 2010
Wednesday, March 10, 2010
Twitter Over Capacity - Have you seen this?
“Are you overwhelmed by Social Networking? Are you confused by hundreds of social networking sites? Are you hiring a social network coordinator to manage your MySpace, Facebook or Twitter accounts? WorldClassID Service is the answer. This revolutionary new social networking software service gives you the answer to managing your personal brand in the SocialSphere without being totally frustrated. WorldClassID is what can help you harness the power of the SocialSphere without driving you crazy. WorldClassID (http://www.WorldClassID.ning.com) is all about providing answers to the question, "do you have a consolidated social content management and social network channel publication system that allows you to WRITE ONCE and then PUBLISH GLOBALLY?" WorldClassID is "Simplifying the SocialSphere™" and making sense out of a chaotic jumble of hundreds of social networking sites.”
IF you think there's not a demand for the WorldClassID Social Media Broadcasting Service, check this out!
Investing in a Social Networking Strategy
Managing your online identity in the social media until now has been overwhelming and challenging, not only because there are already hundreds of social communities, but also because multiple social networks are launched on virtually a weekly basis. We all suffer from networking social overload, the information overload of being involved in a social network, not just one network social, but numerous social networking sites. How many online id, social identities or social user accounts do you have? Are we being consumed with social definition and is brand management being redefined in our newly social society? Until now you were limited to the manual, tedious and boring task of physically managing multiple social networking accounts which is very expensive from both a time and money perspective. In order to evaluate how best to invest in your own social network marketing strategy, you have to determine whether that social marketing plan can 1) save you time, 2) save you money, or 3) make you money. If your social marketing plan doesn’t hit at least one of those three elements, then you’re just wasting resources and you should invest elsewhere.
Social Networking Issues
The social web, what WorldClass has coined as the SocialSphere™, is chock full of social website issues for social issue management, the most personal of which is reputation management. Personal brand management in the SocialSphere™ is all about protecting your personal reputation. Similar issues apply to corporate brand management and also extend to product brand management or service brand management. Social networks can be a powerful tool in protecting, defending and promoting your personal brand or business brand, but as with any technology the tools are not good or bad, rather it’s how you use them that determine the desired outcome.
Lack of having a social network strategy can be worse than the proverbial ostrich sticking the head in the ground, and doing nothing is a recipe for potential social networking disaster. Do you know whether someone Googled you today? If so, do you know how many times your name was Googled? Do you know what shows up when someone Googles your name? Do you know how to change the results if something negative shows up on your Google name search?
When you are doing social analysis of what your social identity looks like to the outside world the use of social networking software inside the social network is a total necessity. You have already learned, or will come to learn, the logistic challenge of trying to manually protect and defend your personal brand or business brand in the social networking arena. Just managing the top 5 social networking sites is a daunting task, requiring the investment of time and money which you can easily estimate is thousands of dollars on a monthly basis. So how do you keep up with all this social networking without losing your sanity?
Social Networking Strategy
In case you are still trying to figure out whether having a personal brand management plan is important or not, read the following article, “10 Reasons You Have To Manage Your Personal Brand” [http://worldclassid.ning.com/page/personal-brand-managemnt]
If your believe your social marketing branding and online reputation, online identity and brand development require involvement in social networking websites, the question then becomes where do you focus your limited time and limited money? If one site like Facebook makes sense, should you also participate in MySpace or Bebo? If one social network is good, are ten social websites better and is participation in one hundred or more social networking sites the best? If participating in every possible social network is the best, how do I physically do that?
The logic of just the time required to create and manage just one social network would make you believe that you don’t want to join every social network because the only way you think it’s possible to do that isn’t scalable. You just don’t have enough hours in a day to manage more than just a few accounts. You could hire someone on a full time basis, but even that strategy has limitations that make in unscalable.
List of Social Networking Websites
So if you have limited time and limited money to invest in a social networking strategy, where do you go? We have compiled an ever growing list of social websites, so please go to the following links to see the entire list with URL links:
· Top 10 Social Networking Websites
· Top 10 Social Blogging Websites
· Top 10 Social Video Sharing Websites
· Top 10 Social Bookmarking Websites
· Top 10 Social Photo Sharing Websites
· Top 10 Social Professional Networking Websites
· Top 10 Social Press Release Websites
· Top 10 Social Article Posting Websites
· Top 10 Social Music Sharing Websites
The challenge is the idea that you can limit your social marketing strategy in any way. Even if you decide to limit your strategy to just the Top 10 websites in each of the 9 categories listed above (remember, there are over 350+ in total) that means you’re looking at 90 social memberships! If you believe that having a strategic social networking plan is a valuable investment, then you should also understand that having a presence in ALL the social websites is important. Why? Because there are potential customers, potential eyeballs who are in social networks other than the Top 10 who you’re not going to reach if you don’t show up in the other social networks.
Social Networking Software Service (SnsS) – an obvious solution
The old adage of work smarter not harder seems obvious. The only way to work smarter and have a reasonable solution to managing hundreds of social networks is through an automated software solution. That is the essence of what WorldClassID is and does. It is a technology solution which takes the manual and highly complicated process out of the equation and creates a repeatable, scalable solution for dealing with hundreds of social networking sites.
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