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Tuesday, February 16, 2010
WORLDCLASS BRAND MANAGEMENT INTRODUCES WORLDCLASSID
“Are you overwhelmed by Social Networking? Are you confused by hundreds of social networking sites? Are you hiring a social network coordinator to manage your MySpace, Facebook or Twitter accounts? WorldClassID Service is the answer. This revolutionary new social networking software service gives you the answer to managing your personal brand in the SocialSphere without being totally frustrated. WorldClassID is what can help you harness the power of the SocialSphere without driving you crazy. WorldClassID (http://ping.fm/YPpgE) is all about providing answers to the question, "do you have a consolidated social content management and social network channel publication system that allows you to WRITE ONCE and then PUBLISH GLOBALLY?" WorldClassID is "Simplifying the SocialSphere™" and making sense out of a chaotic jumble of hundreds of social networking sites.”
San Diego, CA, February 15, 2010 – WorldClass Brand Management (http://ping.fm/b7ftM), the company behind the WorldClassID Social Networking Software Service, is pleased to announce the launch of this truly industry changing social software service in the SocialSphere™. Just like Software-as-a-Service or SaaS has become the standard for cloud computing, Social Networking Software Service or SnsS is predicted to become the standard for social network management. At a time when managing your personal brand or your corporate brand has become increasingly important, the logistical nightmare of managing multiple username and passwords for numerous social networking sites has been solved.
Investing in a Social Networking Strategy
Managing your online identity in the social media until now has been overwhelming and challenging, not only because there are already hundreds of social communities, but also because multiple social networks are launched on virtually a weekly basis. We all suffer from networking social overload, the information overload of being involved in a social network, not just one network social, but numerous social networking sites. How many online id, social identities or social user accounts do you have? Are we being consumed with social definition and is brand management being redefined in our newly social society? Until now you were limited to the manual, tedious and boring task of physically managing multiple social networking accounts which is very expensive from both a time and money perspective. In order to evaluate how best to invest in your own social network marketing strategy, you have to determine whether that social marketing plan can 1) save you time, 2) save you money, or 3) make you money. If your social marketing plan doesn’t hit at least one of those three elements, then you’re just wasting resources and you should invest elsewhere.
Social Networking Issues
The social web, what WorldClass has coined as the SocialSphere™, is chock full of social website issues for social issue management, the most personal of which is reputation management. Personal brand management in the SocialSphere™ is all about protecting your personal reputation. Similar issues apply to corporate brand management and also extend to product brand management or service brand management. Social networks can be a powerful tool in protecting, defending and promoting your personal brand or business brand, but as with any technology the tools are not good or bad, rather it’s how you use them that determine the desired outcome.
Lack of having a social network strategy can be worse than the proverbial ostrich sticking the head in the ground, and doing nothing is a recipe for potential social networking disaster. Do you know whether someone Googled you today? If so, do you know how many times your name was Googled? Do you know what shows up when someone Googles your name? Do you know how to change the results if something negative shows up on your Google name search?
When you are doing social analysis of what your social identity looks like to the outside world the use of social networking software inside the social network is a total necessity. You have already learned, or will come to learn, the logistic challenge of trying to manually protect and defend your personal brand or business brand in the social networking arena. Just managing the top 5 social networking sites is a daunting task, requiring the investment of time and money which you can easily estimate is thousands of dollars on a monthly basis. So how do you keep up with all this social networking without losing your sanity?
Social Networking Strategy
In case you are still trying to figure out whether having a personal brand management plan is important or not, read the following article, “10 Reasons You Have To Manage Your Personal Brand” [http://ping.fm/pBbKb]
If your believe your social marketing branding and online reputation, online identity and brand development require involvement in social networking websites, the question then becomes where do you focus your limited time and limited money? If one site like Facebook makes sense, should you also participate in MySpace or Bebo? If one social network is good, are ten social websites better and is participation in one hundred or more social networking sites the best? If participating in every possible social network is the best, how do I physically do that?
The logic of just the time required to create and manage just one social network would make you believe that you don’t want to join every social network because the only way you think it’s possible to do that isn’t scalable. You just don’t have enough hours in a day to manage more than just a few accounts. You could hire someone on a full time basis, but even that strategy has limitations that make in unscalable.
List of Social Networking Websites
So if you have limited time and limited money to invest in a social networking strategy, where do you go? We have compiled an ever growing list of social websites, so please go to the following links to see the entire list with URL links:
• Top 10 Social Networking Websites
• Top 10 Social Blogging Websites
• Top 10 Social Video Sharing Websites
• Top 10 Social Bookmarking Websites
• Top 10 Social Photo Sharing Websites
• Top 10 Social Professional Networking Websites
• Top 10 Social Press Release Websites
• Top 10 Social Article Posting Websites
• Top 10 Social Music Sharing Websites
The challenge is the idea that you can limit your social marketing strategy in any way. Even if you decide to limit your strategy to just the Top 10 websites in each of the 9 categories listed above (remember, there are over 350+ in total) that means you’re looking at 90 social memberships! If you believe that having a strategic social networking plan is a valuable investment, then you should also understand that having a presence in ALL the social websites is important. Why? Because there are potential customers, potential eyeballs who are in social networks other than the Top 10 who you’re not going to reach if you don’t show up in the other social networks.
Social Networking Software Service (SnsS) – an obvious solution
The old adage of work smarter not harder seems obvious. The only way to work smarter and have a reasonable solution to managing hundreds of social networks is through an automated software solution. That is the essence of what WorldClassID is and does. It is a technology solution which takes the manual and highly complicated process out of the equation and creates a repeatable, scalable solution for dealing with hundreds of social networking sites.
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About WorldClass Brand Management and WorldClassID
Brand HyperDistribution: a social network distribution channel. WorldClassID utilizes a variety of peer-to-peer technologies which are even more efficient at reaching a target social network audience than any single method of channel distribution such as print, email, video, social networking, direct mail, network and online broadcasting.
WorldClassID provides a unique methodology to most widely distribute your brand message. Whether you want more clients, are looking to sell more product or want to reinvent yourself…the WorldClassID Social Networking Software Service is the solution. WorldClassID is a proven alternative to traditional marketing solutions and the only personal branding solution on the market today that can validate the distribution of content through HyperDistribution.
For more information about becoming a WORLDCLASSID CUSTOMER visit http://ping.fm/Pp5Ti or to schedule an interview with Mr. Kendell Lang, please contact by email at Kendell.Lang@worldclass.com or by phone at 760.445.3315.
By: Dan Schawbel on December 28th, 2009
The concept of personal branding came way before social media. Everyone has a personal brand, whether they like the concept or loathe it. It’s inescapable. The issue most people have once they discover their authentic brand is how to manage it from the “big idea” to the execution of that idea and then actually protecting and marketing that brand for the rest of their life. Sure you can call yourself the “musical magician” or “the best doctor in Chicago for baby boomers” or “the social media surgeon,” but without managing that brand over time, it will lose it’s luster and visibility. In a sense, without brand management, all of your efforts will be for nothing.
Here are the top 10 reasons why you have to manage your personal brand:
1. If you don’t manage it, it will be managed for you
Taking ownership of your personal brand is extremely important because otherwise, people will categorize you based on a first impression. That first impression might not align to your branding strategy and the brand attributes that you selected might not be displaying. People can freely communicate about you behind your back and if that word-of-mouth isn’t accurately portraying you, then it will be much harder to reposition your brand in their minds. Brands of all capacities have lost a lot of control online (corporate, product, personal), but they still can stand for something and have a web presence that communicates what they are in business for. Without any time investment, you will start to find others who are branding you for better or worse.
2. People are searching for people just like you
Visibility creates opportunities (and more visibility). If you don’t manage your brand, then it will be very challenging to stand out in search engines and social networks, where recruiters, hiring managers and others are searching for people with your experience. It will be a major competitive disadvantage of you if you are proactively marketing your online assets (no one else will for you unless you’re Justin Timberlake – who hires people too!). If you search on LinkedIn or Bing for your name or your concepts name, will you be first? If you aren’t, then someone else is landing the clients that you could have and being sought out by the media.
3. The world is changing much to fast to leave it stagnant
Just having a personal brand isn’t enough because technology, the economy and the world in general are evolving much too fast. Facebook didn’t even exist ten years ago, Twitter was launched in less than five years ago and now we have location based social networks this year. It’s very hard to keep up with these changes, as well as figure out how to best use them for your career goals and/or business objectives. Make sure you’re in the loop because getting left out, can put you out of business!
4. It will help you avoid a personal branding disaster
A lot of conversations that used to take place in reality are now taking place in virtual reality. If you decide to ignore them, then you might wind up in trouble. Domino’s could have presented excess negative press by already being involved online and monitoring brand mentions. If people are starting to speak poorly about your brand and you aren’t there to state facts or confront it head on, then it could severely impact your future, at least with that crowd of people. Knowing where your brand exists, who is talking about it and what they are saying that could impact your brand, is going to really help you.
5. You will miss out on conversations that you can benefit from
Aside from a disaster, you will neglect to be part of conversations that might build your personal brand. For example, if two people are tweeting about where to find a home in your area and you’re a real estate agent, then you should be talking to both of them. Another example is if you were an internet marketer and you identify a series of posts within a LinkedIn group with people who are trying to figure out how market their businesses online, then you should be there. This is one of the reasons why Yahoo! answers and LinkedIn’s answers are such valuable tools.
6. Your brand will lack expert positioning
Competitively, you can’t afford to not manage your brand. The second you slack, you may lose your status in the search engines, and your face/name and words won’t be seen by your audience. Remember that when your brand isn’t there, a lot of other brands are, which means people may forget about you over time. By not managing your brand, you’re telling the world that you don’t care about your future. Also, it’s like starting a community and then walking away from it completely. One of the big ideas with personal branding is to become an expert in your niche, so you can stand out and be recognized. Once you stop the branding process, you will lose some of that expertise because you won’t be talking about what you know anymore.
7. It won’t be up-to-date, factual and relevant
When you don’t take the time to reflect, screen and update your brand with the latest information, then you become irrelevant. I like to use the example of someone who has a LinkedIn profile and decided not to update it with their latest job. That person is in severe trouble if they get laid off or if they are looking for some kind of career transition or escalation. The reason is because people are using keywords to search for experts online and if your latest experience (with the keywords to match) isn’t there, then you won’t appear in the search results!
8. Your competition is managing their brands
Smart people know that in order to get ahead in today’s information and online driven world, you have to participate or be extinct. Your competition is working hard when you’re not and visa versa. If you want to stay on top then you have to manage your brand. Competitors can manage your brand if you’re not careful. They can reposition their brand to combat yours if you aren’t active and they can come out with new content, products and services, while you are neglecting the change in your industry.
9. You decide what content is published and what doesn’t
It’s apparent these days that you have to be in the content game or be left out in the cold. Everything is content, from a tweet to a video to a podcast and a blog post. It is in your hands to decide what gets published and what doesn’t from what’s in your control. Everything else that is created and shared about your brand is based on what you publish or what information gets out there from other sources. If you only publish content related to your social life, then you are hurting your professional brand. That balance is important to keep and your profession voice is what’s going to build your career (in most situations).
10. Technology evolves and could leave you in the dust
From desktop computers, to laptops, to handhelds to phones, who can keep up anymore? Technology is moving at a rapid pace and it cannot be stopped. This is why being in touch with tech shifts is so significant now. You always have to be aware of what’s going on and if you’re smart, you’ll be ahead of the curve (an early adopter). If you don’t manage your brand, you won’t be able to take advantage of technology improvements and you won’t know what tech isn’t being used anymore (MySpace is dying, etc).